Brand Manager Vision Care
Alcon
Ciudad de Panamá
hace 1 día

Alcon is looking to hire a Brand Manager Vision Care to join our Marketing team in Panama City, Panama. You will be responsible for identifying target customers and customizing marketing messages, media channels and strategies to maximize brand appeal.

Key Responsibilities :

Conducting research to define targeted customer segments and determine the key values that drive buying behavior for each segment

Developing brand / product positioning, associated marketing themes, and media channels that align with target customer demographics (e.

g., company website, social media, publications, email, radio / TV, face-to-face, etc.)

Developing and implementing marketing strategies (e.g., advertising, informational webinars / blogs, direct marketing, trade shows / public events, online / in-store promotions, business customer relationship building, etc.)

Overseeing development and distribution of marketing materials

Ensuring customer experience is in line with brand image and strategy

Monitoring the effectiveness of marketing campaigns & tactics

Minimum Requirements :

Bachelor in Business Administration, Marketing, Finance or related field

Fluent in English (written and verbal)

3 years of experience in sales and 5 years of experience in marketing

Preferred Qualifications / Skills / Experience :

8 years of experience

Market share and competition analysis

Financial analysis and budget management

Knowledge of eye anatomy and physiology

Sale and / or marketing of surgical and pharmaceutical products

Competencies :

Planning and execution

Communication

Innovation and creativity

Interpersonal skills

Decision making / Problem solving

Team collaboration

Relocation Available- Yes

Visa sponsorship- Yes

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