Dream Internship Program – Marketing Intern
Procter & Gamble
Panama, Panama
hace 2 días

Description

Did you know P&G invented the concept of brands and brand management?

Over the years, we have remained state of the art consistently in marketing, always finding new and exciting ways to reach consumers, from the classic store to the most sophisticated digital technology.

This is why some of the world’s best marketing pros and business leaders started with us. Our brand management philosophy can be summed up in a simple concept : Consumer is boss , and we believe we have 3 moments to win with consumers’ preference :

  • when they browse for your product on the internet,
  • when they choose to buy our product in the store and
  • when they use it at home.
  • These are what we call the 3 moments of truth’. The first two moments is what we focus on when we market products.

    How success looks like

  • Responsibilities as of Day 1 you will feel the ownership of your project from the beginning, and you will be given specific projects and responsibilities
  • Recognized state of the art marketing skills you get to test your marketing knowledge and management abilities in real-life situations and obtain insights into the world of brand & business management
  • Continuous coaching & mentoring you will work with passionate people and receive formal training as well as day-to-day mentoring from your manager, likely a Brand Manager
  • Dynamic and respectful work environment employees are at the core; we value every individual and encourage initiatives promoting agility and work / life balance
  • Paid Learning Experience : We treat you like a real full-time employee, not only in terms of the responsibility you take on but also by providing you with a competitive monthly stipend.
  • Responsibilities of the role

  • Co-leading a new launch or evaluating the current strategies of a brand or product.
  • Leading monthly market & brand analysis, gather the input of multi-functional team to recommend corrective actions for a specific category / initiative
  • Working on the design & execution of brand campaigns (media, digital, CRM, instore, PR). Lead campaigns briefs (regional campaign localization or local campaign build up) & follow up on execution
  • Co-leading the digital marketing on your brand (visibility, content, local partnerships, eCommerce etc).
  • Co-developing Market and Initiative Reviews. Organize internal events.
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