Director Omnichannel Brand Activation LAM
Adidas
Panama City, 8, PA
hace 4 días

Purpose

Overall Relevance for the Organization :

Develop & drive execution of Omnichannel consumer experience strategic plan for the market in line with global principles and guide clusters / countries to ensure efficient implementation across DTC and WHS.

Responsible for the deployment of global seasonal concepts and the optimization of all consumer touchpoints to elevate consumer impact, landing our reasons to buy holistically across all retail channels with a focus on wholesale & DTC, including visual merchandising.

Coordinate and orchestrate a consumer relevant execution across channels for retail physical & digital spaces / environments.

Key Responsibilities :

  • Lead Implementation of Omnichannel (Wholesale, Retail and Franchise) marketing plan in alignment with LAM strategy to ensure high quality and consistent consumer impact
  • Support development of account marketing plans for key accounts in close collaboration with the country sales teams to achieve maximum sell-in, sell-out and consumer impact with the key accounts in LAM
  • Lead special projects, such as Shop-in-Shop investment plan, in LAM to ensure most effective and efficient deployment of CAPEX and MWB.
  • Drive execution of the key city trade zone attack to position adidas as the most desirable and present brand in the key trade zones.
  • Owns One LAM omnichannel marketing calendar to ensure consistent consumer message in point of sale in LAM.
  • Works with Country wholesale and omnichannel teams on investment & execution plans and CAPEX investment to maximize consumer impact and ensure efficient use of resources.
  • Create, development, communication and execution tracking of comprehensive ONE LAM Visual Merchandising manual to ensure consistent consumer message in point of sale in LAM.
  • Owns Omnichannel MWB to ensure correct investment decision and allocations.
  • Drive and pushes a future-oriented vision of the Omnichannel experience.
  • Generate complete LAM In Store Communications toolkit with one consistent consumer message (including translations) to ensure efficient and consistent consumer message.
  • Orchestrate and gather input from market / countries / clusters on current and future retail concepts and formats, digital and physical experience, VM & ISC and other Consumer Experience topics based on local customer / consumer and channel distribution needs.
  • Drive alignment with all Brand Activation peers to ensure a premium, seamless consumer journey across all channels
  • Be the LAM Market omnichannel go-to person and specialist, being the main counterpart for the Global Consumer Experience team.
  • Develop, nurture and lead a diverse and multicultural team of talents.
  • Key Relationships :

  • Market Business Units
  • Global and Market Finance
  • Global Omnichannel
  • Market Store Development
  • Market Shop-in-shop Development
  • Market Procurement
  • Market DCT
  • Global Consumer Experience
  • Knowledge Skills and Abilities :

  • Possess a strong set of skills acquired through advanced training, study and experience.
  • Broad & deep knowledge in own functional area, combining with broad knowledge of other areas.
  • Requisite Education and Experience / Minimum Qualifications :

  • 10 years experience
  • As manager of Experts 3 years management experience required.
  • As manager of Admin / Tech Support minimum of 5 years management experience required.
  • Fluent English needed. Spanish is highly desired. Portuguese is a plus.
  • At adidas we have a winning culture. But to win, physical power is not enough. Just like athletes our employees need mental strength in their game.

    We foster the athlete s mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture the 3Cs : CONFIDENCE, COLLABORATION and CREATIVITY.

  • CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don’t have all the answers.
  • But we are willing to take risks, we try new things. And if we fail, then this is part of our learning it helps us improve.

  • COLLABORATION . Every elite athlete relies on partners : coaches, teammates, and nutritionists. We, too, know that we are stronger together.
  • Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents.

  • Being the best sports company in the world takes CREATIVITY . No great athlete succeeds by copying their predecessors’ training plans and strategies.
  • We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.

    adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees.

    We are an Equal Opportunity Employer.

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