The Digital Experience Manager possesses a high level of marketing experience and is responsible for developing the digital planning, tactics and execution for the SBD brands in the country.
In addition to overall strategy consulting and formulation, tactical activity includes preparing and executing digital marketing plans, coordinating creative production for marketing asset needs, researching new approaches and technology across web, social, SEO and online outreach, providing guidance on the latest digital topics to the local teams, keeping track of the digital projects, and leading by example.
RESPONSIBILITIES & EXPECTATIONS
Implement and champion the adoption of digital tools and platforms.
Timely development, execution and delivery of integrated digital and social media plans.
Constantly evaluate the most effective ways to deliver our messaging to the online users and identify online mediums that are best served to meet overall end user acquisition and monetization.
Serve as a key user for the group’s Customer Relationship Management (CRM) database and provide support in optimizing the user experience.
Create and implement digital acquisition campaigns.
Focus on customer and end-user engagement initiatives.
Drive efforts for end-user acquisition into our database.
Monetize user database through email, digital, phone and text interactions.
Drive data enrichment efforts.
Manage regular reporting and tracking, interpret implications, report metrics appropriately and flag issues regarding all digital platforms (website, social media, etc.
using both internal and external tools.
Synthesize data to "tell the story" rather than just reporting numbers.
Manage external / digital and social media vendors and / or agency coordination efforts.
Support the local teams with knowledge and tactics implementation.
Responsible to implement email marketing initiatives including usage of the tool for deployment of HTML emails, database management, query, and post campaign reporting and analysis.
Applying learnings and insights to subsequent campaigns.
MINIMUM EDUCATION AND EXPERIENCE REQUIRED AND KEY PERSONAL CHARACTERISTICS)
5+ years experience in digital marketing.
Bachelor’s Degree in Marketing or Digital Marketing, Communications,(Preferred). Masters / MBA Preferred.
Excellent written and verbal communication skills.
Fully bilingual in English and Spanish is mandatory. Portuguese a plus.
CRM experience managing end acquisition tools and monetizing data bases.
Experience running loyalty programs.
Strong entrepreneurial spirit with eagerness to meet and exceed goals and targets.
Demonstrated proficiency in managing more complex web development and marketing projects, including working closely with IT on integrations.
Well-developed analytical skills. Data driven.
Great attention to detail.
Strong familiarity with executing best practices in all digital functions including : web development, acquisition marketing (email, banner ads, online video, paid search and SEO, etc), and web analytics.
Working knowledge of content management systems, product information management systems, and digital assets management platforms.
Exceptional communication skills verbal, written, and interpersonal. Excellent interpersonal interactions with staff, colleagues, cross-
functional teams, and third parties.
Independent, creative self-starter with ability to multi-task in a highly energetic, fast-paced environment.
Experience with web analytics and reporting tools (Google Analytics).
Strong work ethic; High energy level and highly motivated. A self-starter.
Ability to understand the cross functional pieces of the SBD business process and bring value added thinking to improve the target business process.
Ability to multi-task, problem-solve, and prioritize in a fast paced working environment.