Marketing Automation Associate Manager, Digital Marketing
LLA
Panama
hace 5 días

What's The Role?

As a Marketing Automation Manager, you will be responsible for Liberty marketing automation strategy, supporting the implementation of Emarsys, the marketing automation platform in new markets, and supporting use cases where already implemented by fully leveraging its capabilities.

Working closely with designers, marketeers, and project managers this role will implement all strategic and operational initiatives related to the marketing automation platform.

What You ll Do

  • Responsible for the Marketing Automation Strategy for Liberty Latin America group.
  • Lead the deployment and implementation of Emarsys as a marketing automation platform across markets, working closely with Marketing technology, IT, Data warehouse, Local Marketing and vendors to ensure timely rollout of capabilities.
  • Responsible for email marketing program development and supporting local markets in their execution, including segmentation, testing, and deployment, and continually evaluate these for improvements.
  • Define marketing automation use cases for upselling, cross-selling, and customer retention initiatives.
  • Work with Customer Experience teams to design user flows and automated journeys.
  • Understand and evaluate campaign metrics and distribute campaign performance reports to the marketing team.
  • Work with management to define KPIs, create reporting and analyse campaign performance. Create recommendations to improve campaigns continuously.
  • Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
  • Plan and perform A / B testing to define and execute enhancements to productivity, conversion rates, programs / campaign ROI, and sales growth.
  • Preferred education / qualifications :

  • BS / BA degree in Marketing, Economics, Computer Science, Information Management or similar.
  • Fluent in English (verbal and written).
  • Specific Knowledge & Experience :

  • 5+ years in marketing automation.
  • Expert knowledge of database management concepts and best practices.
  • Previous experience with marketing automation platforms (Marketo, Optimizely, etc).
  • Strong independent project management skills.
  • Skills & Abilities :

  • Excellent numeracy, data handling and analytical skills.
  • Exceptional attention to detail.
  • Demonstrated effectiveness at working in a cross-functional, matrix organization to project manage and deliver results.
  • Strong organizational skills with the ability to successfully manage multiple projects simultaneously for different teams targeting different audiences.
  • Strong written and verbal communication skills, English and Spanish, ability to form strong business relationships across multiple locations.
  • Proven ability to operate flexibility in complex and dynamic working environment.
  • Team player with the ability and desire to work out problems when they occur.
  • Strong interpersonal skills with the ability to coordinate across various departments within the organization.
  • Strong analytical skills experience with reporting and data analysis.
  • Who We Are

    We are the leading telecommunications company, connecting more than 40 markets in Latin America and the Caribbean with our video, broadband internet, telephony, and mobile services under the consumer brands VTR, Flow, Liberty, Más Móvil, BTC, and Cabletica.

    We started small, and now we’re growing. We’re excited about the future as we strive to unlock opportunities in the region.

    Why join us

    Technology excites us enables us and drives us. We re proud of the services we provide, the markets that we serve, and our people coming together to enhance our customers lives with technology so that they can connect, work, live and play without missing beat.

    Throughout Liberty Latin America, our passion and pride are brought to life through our shared vision to bring innovation that will create moments that matter to our customers, delivering growth in our markets with one vision, one culture, and one team.

    Liberty Latin America provides equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, color, citizenship, disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, marital or domestic partner status, military or veteran status, national origin, pregnancy / childbirth, race, religion, sexual orientation, or any other category protected by federal, state, and / or local laws.

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