Commercial Area Manager
Panama, 8, PA
hace 1 día


Define and Execute Plans to achieve budgeted objectives define for Latin America Distributors accounts in terms of market share, net revenues, profit and working capital.

The successful candidate must have passion & determination to drive opportunities with an entrepreneurial mindset.

Functions and Responsibilities :

  • Assess and manage Distributors Accounts in the assigned countries, evaluate current business situation / environment and drive the implementation of the defined strategy to achieve brand and business objectives.
  • Determine, negotiate, and follow up on distribution contracts, price structures, distributor’s structure and financial KPI’s.
  • Designate and monitor budget values per country and brand, by closely following sell-out figures, value market share, net revenues, wholesale, inventory levels, A&P values and extra coop.
  • definition, as well as marketing contribution per distributor and per brand. Ensure accuracy on the commercial financial reporting.

  • Define priorities in line with regional guidelines and distributor s agreement for the following :
  • PRICE : Negotiate RSP based on internal guidelines.

    DISTRIBUTION : Monitor distribution policy by brand, channel, and key accounts.

    A&P : Negotiate launch / activity Calendar in coordination with regional marketing guidelines.

    Omnichanel : Coordinate with Omnichanel Manager all POS & Digital strategy and execution.

  • Lead Order to Cash Process with Distributors.
  • Conduct proper Risk Sales Management for markets under supervision
  • Audit Distributor s execution to guarantee compliance to set agreements.
  • Acquire and analyze market intelligence information.
  • Set up and drive cross-functional interaction between retailer and Puig team.
  • REQUIREMENTS : Experience :

    Experience :

  • Ideally 3 to 4 years in a sales management / business development role.
  • Industry and / or Latin America Markets experience is required.
  • Previous experience in Luxury is an asset
  • Education :

  • Degree in Economics, Business Administration or Business-related field.
  • Masters degree will be considered a plus.
  • Languages :

  • Excellent command of Spanish and English, other languages an asset.
  • Competencies :

  • Able to build strong relationships with team members and clients from diverse cultural backgrounds.
  • Proven negotiation and influencing skills.
  • Drive for results.
  • High Organization, Time Management and Priority Setting Skills.
  • Analytical skills to assess situations, identify opportunities and propose solutions.
  • Ability to prepare and use business analytics to build robust commercial plans and seize business opportunities.
  • Puig 2021. This information is privileged, confidential and contains private information. Any reading, retention, distribution or copying of this communication by any person other than its intended recipient is prohibited.

    Job Segment : Business Development, Marketing Manager, Sales, Marketing

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