This Director will lead and guide the LATAM Integrated Data Dissemination Strategy through the Customer Engagement area, including iCustomize, Continuous Medical Education activities, content strategy.
G e n e r a l Responsibilities
Ensure appropriate management and execution of the following activities, under its responsibility :
iCustomize : Define the right messages and communication channel to approach our external stakeholders by identifying the correct segment and customizing the MAF approach strategy according to the business objectives.
Continued Medical Education (CME) : Ensure proper harmonization of the Medical Activities in LATAM and execution of all Medical Education events supporting IBVT strategy.
Support Key scientific message alignment and dissemination cross-clusters for all TAs. MSLs trainings and onboarding and metrics follow up.
Evidence generation and Publication : Participation of all IEGP / CMAR discussions, Oversight and follow up of evidence generation and publication plans to ensure alignment on business needs, optimizing existing activities in collaboration with GCO-MAO and RWE teams.
Internal SA / MAF Communication channels : MAF Hubs, LATAM MAF Bulletin and IEGP Newsletters.
Omnichannel Content Strategy Oversight : Drive the evolution of Medical Affairs, supporting the planning & implementation of omnichannel customer engagement strategies and activities, with a mission to optimize interactions with HCPs in a compliant manner.
Working closely with the IBVTs, internal support functions and agency partners on all phases of execution of integrated omnichannel plans.
Ensure integration and synergy among Local operating companies and regional and Global strategies.
Act as the Latin American expert for Customer Engagement Activities whenever needed or requested, representing the region in Global Forums related to it.
Position Customer Engagement Area as a talent leader by attracting, developing and managing core talent to build an organization that is responsive and proactive in building capabilities for the future to create a diverse, high performing medical organization.
The following processes and activities fall under the direct responsibility of this position :
Build a broader talent pipeline for the future needs of the Regional medical affairs organization.
Ensures medical staff is abreast of every initiative and procedure.
Ensuring group is compliant with all requirements and training.
Ensure engagement and high functioning Credo based culture in the organization
Management of the following areas :
Team of approx. 15 Janssen employees and external parties.
Continued Medical Education (CME) : including Scientific Knowledge and logistics / administrative teams
Evidence generation, data dissemination & Publication
Internal SA / MAF Communication Channels
Omnichannel Medical content team
Any Health care career, experienced in MAF and / or Scientific Affairs (MI, PV and medical compliance operations).
Oral and written proficiency in English and Spanish. Portuguese language knowledge is preferable.
Competencies : Direct Leadership skills, learning agility, Strategic Planning, Problem solving and Process oriented. Result driven.
Operational expertise. PV and compliance Knowledge.
Experience in Pharma Industry;
ability to work effectively in a complex and diverse organization;
experience working in a highly matrixed organization with proven capabilities in influencing across the matrix;
Deep understanding in pharmacovigilance and customer services operations.
Knowledge of 5 core LATAM markets (Brazil, Mexico, Argentina, Colombia and Central America) and of Pharma business.