Head of Customer and Marketing Intelligence
Millicom
Panamá, Panama
hace 2 días

Te gustaría ayudarnos a seguir cumpliendo nuestro propósito de conectar a más personas, mejorar sus vidas y desarrollar nuestras comunidades? Entonces Tigo es para ti.

Creemos en la innovación, somos agentes de cambio, nos adaptamos y movemos a nuestra clientela al centro de todo lo que hacemos.

Crece y desarróllate con nuestro gran equipo de trabajo, donde juntos transformaremos vidas y comunidades, además tendrás la oportunidad de participar en proyectos desafiantes y podrás aportar tus valiosas ideas.

Esta es tu oportunidad, ven, píntate de azul y acompáñanos en esta aventura llamada Sangre Tigo.

Postúlate ahora!

Head of Customer and Marketing Intelligence

Key responsibilities

  • Research (from a qualitative, quantitative & Analytical perspective) and analyze market trends, competitor offerings, customer behavior and others
  • Generate actionable insights to drive business development regarding brand products, services, content, projects and strategy
  • Lead and active participate from the customer perspective in projects and day-to-day activities to the market to add value and key metrics associated
  • Develop and implement a Brand and Strategic / Relational NPS ecosystem to manage and provide the customer strategic point of view to the business.
  • Identify critical pain-points across the customer touchpoints and oversee the brand attributes to be developed for markets, products and others potential segments to be research
  • Run competitive benchmarks and identify best demonstrated practices for the MFS business, industry and markets
  • Create, develop and perform an Advanced Analytics Strategy to predict business opportunities (w / KPIs) by transforming raw data into valuable information
  • Lead and implement analytical solutions to seamless run analytical tools and models to MFS business (descriptive, predictive and prospective)
  • Identify and manage new audiences and customer segments
  • Evaluate and implement tools to track (up to in near real time) the customer, brand and market behavior that provides actionable insights to the business
  • Reporting and visualization skills and demonstrated experience in analytics tools as Advanced Excel, Tableau, SQL, R or Python (non specific)
  • Design and provide recommendations to manage customer & market data governance internally to MFS business
  • Main interfaces

    CMO, CPO, CTOs / Digital / IT, In-country Head of MFS, Head of Customer Engagement, Head of Revenue Management and Head of Marketing

    Desired skills

    Skilled at developing and managing direct reports with effective team building skills and conflict resolution management

    Excellent communication and presentation skills with the ability to communicate effectively across various departments

    Highly organized with the ability to multi-task and manage competing priorities and report directly to the C-Level, Executive teams & Regional ecosystems

    Strong analytical and data driven decision-making skills, highly data-driven and metrics focused leader with a history of implementing best in class marketing processes and systems to enable effective high growth

    Proficient in setting sales targets and forecasts

    A passion for building memorable brands, analytics and driving aggressive transformation strategies

    Attention to detail and data driven with strong intuition for the customer’s perspective

    Proven ability to recruit, retain, and motivate high performing and distributed marketing teams

    Desired professional experience

    Minimum 8 years’ experience in customer understanding, customer intelligence, marketing research, product development, BI, advanced Analytics or related field.

    Minimum 5 years of experience in marketing leadership roles, including brand, experience in customer journeys, NPS, Analytics & BD tools.

    Proved experience as head of customer, brand experience, research, data & analytics leading for a company with many add-ons, banking and others.

    Marketing leadership experience at a high growth startup, ideally in banking, Fintech or internet marketplaces

    Proven experience and expertise in, research, brand, Relational NPS and satisfaction models

    Adept at working in a data driven, fast moving environments with a bias for action

    Proven success in developing and scaling a consumer brand

    High energy and action-oriented

    A history of leading teams to successful outcomes

    An aggressive self-starter but still a humble team player with a collaborative style

    Somos una compañía multinacional líder de servicios móviles, internet y televisión por cable que está presente en Latinoamérica y somos la empresa líder de las telecomunicaciones en Panamá.

    A nivel latinoamericano Tigo ha sido reconocido durante varios años en el ranking de Great Place to Work como una excelente empresa para trabajar.

    Nuestra gente es nuestro activo más preciado. Tigo Panamá emplea más de 2,500 personas a nivel nacional de manera directa y ofrece oportunidades de crecimiento interno a su personal.

    Tenemos un firme propósito que nos mueve y nos une a todos los que trabajamos en la compañía : Construir la mayor autopista digital para conectar a los panameños desarrollando las comunidades que atendemos y mejorando su calidad de vida .

    Por nuestras venas corre Sangre Tigo, estamos orgullosos de nuestra compañía y su historia, somos innovadores, somos apasionados, vivimos para mejorar nuestras comunidades y nuestros clientes son el centro de todo lo que hacemos.

    Te invitamos a formar parte de nuestra familia Tigo!

    Millicom Tigo is proud to be an Equal Employment Opportunity employer committed to a diverse workforce and nondiscrimination policy in all aspects of employment.

    We provide equal opportunity and access for all persons, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a disabled veteran or other protected veteran, or any other protected characteristic, in all phases of the employment process and in compliance with applicable federal, state, and local laws and regulations.

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