Trade Marketing Manager- Traditional Trade
Panama, , PA
hace 1 día

Who we are :

About Colgate-Palmolive

Are you looking for a Strategic Commercial role and want to come to work with a smile and leave with one as well? In between those smiles, your day consists of working in a global organization, continually learning and collaborating, having stimulating discussions, and making impactful contributions!

If this is how you see your career, Colgate is the place to be!

Our diligent household brands, dedicated employees, and sustainability commitments make us a company passionate about building a future to smile about for our employees, consumers, and surrounding communities.

The pride in our brand fuels a workplace that encourages creative thinking, champions experimentation, and promotes authenticity

The experience

In today's multifaceted, it is an exciting time to be in the Customer Development team at Colgate.


Consolidate and coordinate the execution of the strategy of the different channels in order to guide the efforts of the sales team towards the achievement of the company's objectives


1. Monitor the 5 P's (Product, Price, Placement, Promotion and POP ) for all categories and sales products of

the different purchasing environments and ensure the execution of the plan by working with BDM, RRM and In store for the

assigned channel

2. Adapt and coordinate the implementation of customer / CPG strategies of the main Activities such as :

  • New product launches
  • Shopper campaigns
  • Exclusive promotions and activities to drive Colgate's customer and customer growth
  • 3. Perform performance analysis and customer implications of the 5ps to recommend action plans to the team


    4. Monitor competitive activities in POS, SOS (Share of Space) SOE (Share of Exhibition), SOF (Share of

    Features), Sell Ou Activities t and reinforce the Promotional Grid when required and make

    recommendations that ensure the healthy growth of clients / CPG

    5. Develop promotional Grid per client / CPG together with Wm's BDMs and KCDMs, aligning PTC WM, correct

    investment between clients and compliance with the TPR guide (discounts), and avoid activities that generate conflict

    between clients.

    6. Ensure the post-evaluation of key promotions, in conjunction with the financial one, carrying out analysis

    quantitative and qualitative, communicating the results to the commercial team and using the results of the evaluation

    to redefine the promotional tactics.

    7. Supervise the ideal assortment to find opportunities for discontinuations or entry of SKUs and align with RRM

    and BDM

    8. Coordinate the implementation of POP in the channel, including :

  • Request authorization with clients of POP materials (meshes, strips, etc.)
  • Define and adjust the POP amounts to be implemented by In Store.
  • Follow up on the process of implementingPOP
  • Confidential and privileged. For internal use only.

    9. Keep updated the file of incrementals per Client / CPG ensuring the correct amounts for all

    promotional activities, including off-shelf implementations of the planned dynamics

    10. Carry out monthly controls to optimize investment in clients :

  • GTN investment, Control of Inventories, Out of Stocks and Low Turnover SKUs
  • Requirements

    Bachelor's Degree in Business Administration / Marketing / Engineering

    Commercial experience in Consumer Goods Companies

    5+ years of commercial experience with KAM / Trade Marketing Background

    Previous experience in Traditional Trade is a must for this role

    Upper Intermediate English Level

    Office, Excel and PowerPoint Proficiency

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