Job Description :
The future of marketing demands that our marketing is purpose driven and personal at scale. Digital, E- Commerce and Media for us in marketing are not only strongly connected but play a strong role in delivering personalized and purpose driven connection with our consumers and shoppers.
The purpose of this role is to ensure that all the brands have brilliant digital programs as a core element, and that can be easily purchase in the cyberspace.
The role also is responsible for making sure that our brands are best in class in the digital space, through the whole journey of discovering them by the consumers to the final purchase in the relevant digital space.
The role will also support the brand teams in the content creation and will lead the contribution from digital and media agency partners to ensure best in class plans.
The Key focus brands are Johnnie Walker, Buchanan’s, Smirnoff vodka, SMICE, Guinness, Old Parr, Gordon’s Tanqueray and Baileys.
Media and digital are deliberately combined in the role to ensure that our strategies and campaigns are integrated for a multi-channel approach.
Worker Type : Regular