Regional Activation Manager
Maersk Group
Panama
hace 3 días

We offer

This position provides the right candidate a great opportunity to make a positive difference to the customer experience.

The opportunity to join an ambitious Marketing team working on a world respected industry leading brand. This team oversees execute Global Marketing initiatives that build brand value and develop local solutions that drive successful growth in Latin America, through a deep understanding of customers’ needs and market trends.

The team drives the development of targeted value propositions, through conversion activation and profound customer insights.

At Maersk we value the diversity of our talent and will always strive to recruit the best person for the job we value diversity in all its forms, including but not limited to gender, age, nationality, race, sexual orientation, disability or religious beliefs.

We are proud of our diversity and see it as a genuine source of strength for building high performing teams.

Key responsibilities

  • Responsible for marketing activation for specific customer segments.
  • Define marketing strategy for those segments in line with business priorities.
  • Responsible for optimizing customer journeys as part of vertical and product campaigns with the objective to increase share of wallet of existing customers and to reach out to new prospects
  • Identify right activation channels based on customer buying journey, which is effective for the identified target audience.
  • Collaborate with internal and external creative agencies from brief development through asset creation and execution.
  • Measure selected marketing campaigns to provide clear ROMI by establishing objectives and targets, tracking and analyzing performance, report return-on-objectives.
  • Collaborate with cross-functional stakeholders to activate campaigns, as well as support initiatives to ensure campaign readiness and alignment for local market implementation and execution
  • Manage customer-facing events by providing a consistently high-quality experience for new and existing customers
  • We are looking for

  • 5+ years’ experience with background in Campaign Marketing / Digital Marketing preferably from a B2B business
  • Experience building multi-channel campaigns, both organically and with paid media, including PPC, social media, event management and other digital channels.
  • Experience in content strategy, including white paper development, thought leadership, intent data, social selling, and market articles.
  • Ability to define what content works best along the customer journey and how to build efficient customer journey
  • Experience in Revenue Marketing and Account Based Marketing
  • Ability to use metrics to gain internal buy-in and develop objectives.
  • Project management skills managing different campaigns at one time
  • Strong communication skills, enabling you to engage and influence stakeholders
  • Self-starter who excels working independently and as part of a team.
  • Strong verbal and written Spanish and English. Portuguese is a plus.
  • Apply Last application date : 18 / 3 / 2021

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