Sr. Manager Trade Marketing
Panama City, 8, PA
hace 3 días

Purpose & Overall Relevance for the Organization :

To ensure positive development of adidas brand image, sustainable and profitable business through adequate Trade Marketing planning and execution at the Point of Sales (POS).

Define, manage and implement all aspects of best-practice trade in expertise and people management.

Key Responsibilities :

  • Align with the local Sales Organisation in regard to account specific marketing plans and their execution
  • Develop and steer implementation of integrated marketing packages for account specific needs. through brand marketing activities
  • Present account marketing plans to all key players internally and externally
  • Manage the development of additional account specific sell-in tools (Account Marketing Toolbox) when needed
  • Monitor marketing investments and coordinates sales working budget for the sales channels and ensure healthy ROI ratio
  • Key contact person for Retail / eCom activation to ensure alignment and best usage of resources
  • Support allocation process and efficiency tracking of exclusive range offers
  • Coordinate Marketing tasks of space management initiatives
  • Balance brand and category message against channel specific requirements
  • Ensure brand presence (global footprint) and sell-through at POS by connecting strategic account / channel plans with adidas Brand Marketing objectives
  • Knowledge Skills and Abilities :

  • Specialist in business or technical skills with detailed knowledge in some areas of work or systems
  • Broad & deep knowledge in own functional area, combining theoretical and practical knowledge
  • Requisite Education and Experience / Minimum Qualifications :

  • 7 years experience
  • As manager of Experts 0 2 years management experience required
  • As manager of Admin / Tech Support minimum of 3 years management experience required
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