Purpose & Overall Relevance for the Organization :
Execute the Market Brand Strategy locally and ensure consistent execution in country sub-units (if applicable) through integrated plans across all communication channels supporting brand and category objectives.
Key Responsibilities :
Set Brand objectives in accordance with Brand KPI direction provided in the Global Brand Strategy, cascaded by the Market to ensure construction towards ONE LAM objectives
Drive the consolidated approach alignment with x-functional departments and categories and Brand Communications team to facilitate execution of marketing initiatives, overseeing all creative output across the adidas brand in all marketing channels to guarantee aligned activation
Own all country related x-category communication and implementation topics to maximize the brand voice, and ensure x-category opportunities are fully exploited.
Drive the execution of all communication campaigns- specific to dedicated category to ensure that all projects are OTIF
Monitor execution locally and in Country sub-units (where applicable) to gain insights to provide feedback to Market
Develop Leaders and Manage Talents to grow talents from within and train future successors
Generate a framework for performance to set clear expectations with the team
Manage MWB for the country to ensure all implementations comply with approved plans following investment behind global priorities
Brief and manage internal and / or external resources for creating locally needed category specific marketing tools (Exceptional) previously aligned with Market to stay within ONE LAM calendar and strategy
Knowledge Skills and Abilities :
Experienced in job and fully qualified / trained
Combined broad theoretical and practical knowledge incl. company policies and practices
Requisite Education and Experience / Minimum Qualifications :
5 years experience
Minimum 2 year people management experience required
At adidas we have a winning culture. But to win, physical power is not enough. Just like athletes our employees need mental strength in their game.
We foster the athlete s mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture the 3Cs : CONFIDENCE, COLLABORATION and CREATIVITY.
CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don’t have all the answers.
But we are willing to take risks, we try new things. And if we fail, then this is part of our learning it helps us improve.
COLLABORATION . Every elite athlete relies on partners : coaches, teammates, and nutritionists. We, too, know that we are stronger together.
Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents.
Being the best sports company in the world takes CREATIVITY . No great athlete succeeds by copying their predecessors’ training plans and strategies.
We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees.
We are an Equal Opportunity Employer.