CRO Manager, Digital Marketing
LLA
Panama
hace 6 días

What's The Role?

Reporting to the Head of Digital Marketing, this position will be leading conversion rate optimisation across paid and organic marketing channels.

You'll undertake research and data analysis of each channel to understand their activity and identify inefficiency in the traffic derived from each team's investment.

The ideal candidate will be able to quickly support the organization with fresh and innovative ways to optimize the CX Journey but also think strategically about how to improve conversion rates in our digital properties.

What You'll Do?

  • Establish a robust testing framework within the marketing function at Liberty Latin America.
  • Complete research and data analysis to understand each marketing channel and where customer pain points exist within the funnel.
  • Work closely with stakeholders to understand why inefficiencies may exist and together generate hypothesis on how to improve channel effectiveness.
  • Present you testing hypothesis to key stakeholders for signoff.
  • Collaborate with development teams and analytics teams to test your strongest hypothesis, specifying key metrics to monitor for each test.
  • Analyse test results and compile detailed retrospectives on your findings to present to key stakeholders.
  • Where successful, continue to work with development teams to ensure your winning hypothesis is rolled out to production.
  • Where unsuccessful, you'll analyse test data and provide recommendations for further testing.
  • Utilise CRO tooling available within the company and work alongside the Insight & Analytics team to flag technical issues and ensure testing can continue at pace.
  • Attend internal meetings with development and UX teams to have input on key template changes.
  • Investigate issues arising in the sales journey and produce analysis on trading changes or user behaviour trends.
  • Provide monthly reporting on tests completed, pipeline progress and results.
  • Keep abreast of the latest industry, news, trends, techniques, and technologies as needed to ensure on-going CRO best practice in your day-to-day work.
  • Acting as a line manager, conducting 1-2-1s, performance reviews and training.
  • A natural problem solver; demonstrates innovation and a proactive, can-do attitude.
  • Knowledge And Experience

  • Minimum 4 years CRO experience in a professional work environment.
  • Excellent communication skills : must be a personable, confident team player, able to build strong collaborative relationships.
  • An effective communicator who's able to explain the complexities of CRO into a language that's easy to understand.
  • Demonstrable web analytics experience and CX analytics experience (QuantumMetrics).
  • Demonstrable experience with an A / B testing and multivariate testing tool such as Google Optimize, Optimizely or similar.
  • Experience as a line manager.
  • Understanding of website technologies and an awareness of website development and coding.
  • Understand of digital marketing channels, particularly SEO, PPC, Paid Social and Digital Media.
  • Experience working on a large-scale international website desirable.
  • Takes responsibility and ownership of assigned tasks; able to handle multiple work streams and deliver to agreed deadlines, managing priorities and focus as needed.
  • Who We Are

    We are the leading telecommunications company, connecting more than 40 markets in Latin America and the Caribbean with our video, broadband internet, telephony, and mobile services under the consumer brands VTR, Flow, Liberty, Más Móvil, BTC, and Cabletica.

    We started small, and now we’re growing. We’re excited about the future as we strive to unlock opportunities in the region.

    Why join us

    Technology excites us enables us and drives us. We re proud of the services we provide, the markets that we serve, and our people coming together to enhance our customers lives with technology so that they can connect, work, live and play without missing beat.

    Throughout Liberty Latin America, our passion and pride are brought to life through our shared vision to bring innovation that will create moments that matter to our customers, delivering growth in our markets with one vision, one culture, and one team.

    Liberty Latin America provides equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, color, citizenship, disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, marital or domestic partner status, military or veteran status, national origin, pregnancy / childbirth, race, religion, sexual orientation, or any other category protected by federal, state, and / or local laws.

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