Paid Media Planner & Operations Specialist
Millicom
Panamá, Panama
hace 2 días

Te gustaría ayudarnos a seguir cumpliendo nuestro propósito de conectar a más personas, mejorar sus vidas y desarrollar nuestras comunidades? Entonces Tigo es para ti.

Creemos en la innovación, somos agentes de cambio, nos adaptamos y movemos a nuestra clientela al centro de todo lo que hacemos.

Crece y desarróllate con nuestro gran equipo de trabajo, donde juntos transformaremos vidas y comunidades, además tendrás la oportunidad de participar en proyectos desafiantes y podrás aportar tus valiosas ideas.

Esta es tu oportunidad, ven, píntate de azul y acompáñanos en esta aventura llamada Sangre Tigo.

Postúlate ahora!

Paid Media Planner & Operations Specialist - TIGO Money

Main interfaces

CMO, CPO, CTOs / Digital / IT, In-country Head of Mobile Financial Services, Head of Customer Engagement, Head of Revenue Management, Head of Customer Intelligence & Head of Marketing Performance.

Key responsibilities

  • Work with global product managers to understand the product strategy of our key service, and develop our regional Growth Marketing Strategy to support it.
  • Setting up, managing, and optimizing campaigns to drive awareness, customer acquisition, and sales in a 360 media approach (mainly but not limited to digital)
  • Ideate, conceptualize, structure, and deliver growth marketing campaigns and programs (from concept to pilot to scaling-up).
  • Design, propose and lead with partners, internal and external, an adequate media strategy & annual plan to serve image and business objectives.
  • Manage media agency, third parties and vendors to guarantee strategy and implementation of media in the region. (focus in Facebook).
  • Social media advertisement.
  • Drive the execution of marketing campaigns while leading multiple internal and external stakeholders to get things done.
  • Synthesize key insights into presentations and actionable plans.
  • Collaborate closely with data, client servicing, and Martech functions in planning and setting KPIs, as well as post-campaign evaluations
  • Responsible for data-driven insights, tagging, A / B testing, and analytics to provide campaign and ROI assessment for recommendations to ensure advertiser achieves maximum growth
  • Lead, propose and optimize the media mix for each market we operate to maximize the results and optimize the media spend
  • Collates and advises on best practice for owned channel activities based on historic learnings and industry knowledge including trailer amplification, consumer promotions and influencer content
  • Monitor campaign results, derive learnings, and optimize for future campaigns.
  • Desired skills

  • Skilled at developing and managing direct reports with effective team building skills and conflict resolution management
  • Excellent communication and presentation skills with the ability to communicate effectively across various departments
  • Highly organized with the ability to multi-task and manage competing priorities and report directly to the executive teams & Regional ecosystems
  • Strong analytical and data driven decision-making skills, highly data-driven and metrics focused with a history of implementing best in class marketing processes and systems to enable effective high growth
  • Proficient in setting sales targets and forecasts
  • A passion for building memorable brands and driving aggressive growth strategies
  • Attention to detail and data driven with strong intuition for the customer’s perspective
  • Desired professional experience

  • Minimum 5 years’ experience in marketing, communications, or related field. Minimum 5 years of experience in marketing leadership roles, including experience in paid media management, marketing mix models, media agencies and overall marketing planning
  • Proved experience as marketing or brand in a regional / LATAM environment
  • Proven experience and expertise in acquisition, growth and digital performance
  • Adept at working in a data driven, fast moving environments with a bias for action
  • Proven success in developing and scaling a consumer brand
  • High energy and action-oriented
  • A history of leading teams to successful outcomes
  • An aggressive self-starter but still a humble team player with a collaborative style
  • Desired Education profile (not most critical angle)

  • Marketing or business administration, digital and engineer Masters Degree marketing or MBA
  • Somos una compañía multinacional líder de servicios móviles, internet y televisión por cable que está presente en Latinoamérica y somos la empresa líder de las telecomunicaciones en Panamá.

    A nivel latinoamericano Tigo ha sido reconocido durante varios años en el ranking de Great Place to Work como una excelente empresa para trabajar.

    Nuestra gente es nuestro activo más preciado. Tigo Panamá emplea más de 2,500 personas a nivel nacional de manera directa y ofrece oportunidades de crecimiento interno a su personal.

    Tenemos un firme propósito que nos mueve y nos une a todos los que trabajamos en la compañía : Construir la mayor autopista digital para conectar a los panameños desarrollando las comunidades que atendemos y mejorando su calidad de vida .

    Por nuestras venas corre Sangre Tigo, estamos orgullosos de nuestra compañía y su historia, somos innovadores, somos apasionados, vivimos para mejorar nuestras comunidades y nuestros clientes son el centro de todo lo que hacemos.

    Te invitamos a formar parte de nuestra familia Tigo!

    Millicom Tigo is proud to be an Equal Employment Opportunity employer committed to a diverse workforce and nondiscrimination policy in all aspects of employment.

    We provide equal opportunity and access for all persons, without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a disabled veteran or other protected veteran, or any other protected characteristic, in all phases of the employment process and in compliance with applicable federal, state, and local laws and regulations.

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