Main Purpose : This is a critical role in the Retail department, with loyalty being a core pillar of the overall Retail growth strategy.
industry leading and able to meet the evolving needs of our customers. Develop and implement a differentiated Loyalty Customer Value Proposition that is attractive and creates value for Puma, our customers and all partners involved.
Roll Out, Execute and Manage the Loyalty Programs and CVP on the assigned Region Managing key external relationships and complex set of internal stakeholders.
To role model the Puma Energy core values and ways of working. Knowledge Skills and Abilities, Key Responsibilities : Work collaboratively to develop, define, launch and implement the Region Loyalty Strategy Manage the implementation of the loyalty project, applying project management principles.
Lead business case development and performance analysis where required Drive and lead retail agenda within the Loyalty and Payments space and help build the loyalty and general marketing competence in the team Develop and implement a customer communications strategy and deliver on engaging brand building activities Use market intelligence data to find innovative ways for customer engagement.
Manage implementation and improvement across multiple partners with varying degrees of cost and complexity (often with timelines and dependencies dependent on IT / global prioritization / 3rd party timelines etc) Enhance the Payments Customer Value Proposition by introducing new technologies such as mobile payments, contactless, prepaid etc.
as they evolve. Finding win-win solutions with 3rd party partners and service providers requires good organization, creativity and excellent relationship / negotiation skills Develop, nurture and manage the day to day relationships with Loyalty Platform Providers, Contact Centers, Agency and strategic partners Managing the relationship with partners and other service providers to ensure that the Loyalty and payments infrastructure on our forecourts meets the evolving needs of our customers and the business Manage the Payment and transaction relationships with Acquiring Companies, Bank partners and other payments partners.
Mandatory Education : Bachelor’s Degree or equivalent. Experience : At least 5 years working experience in customer Loyalty and Payment (B2B and B2C), time spent within the fuel industry is a advantage.
At least 3 years management experience. Experience and understanding of customer loyalty strategy. Skills : English language.
High level of commercial and financial acumen. High level of proficiency with MS Office. Marketing skills. Competencies : Customer focus Analytical ability Judgement Problem-solving and decision making Planning and organising Communicate with clarity (Internally & externally.
Written & oral) Collaborating with others Relationship management internal and external Results driven Ability to manage multiple projects Managing ambiguity Embracing change and transformation Innovative Values : Customer Focus Collaboration Lead by Example Agility Key Relationships and Department Overview : Internal Global Lead Retail CVP Manager, Global Lead Convenience Retail, Global of Corporate Affairs and Marketing, Regional Marketing Managers, Regional Convenience Managers, Regional Retail Managers, Country Management Teams, Global and Regional Operations Teams (HSE and Operations), Global Training Manager External Dealers, Consumers, Loyalty Platforms, Banks, Card Processors, Payment Partners, Customer Insight vendors and appropriate 3rd Party vendors