The Customer Development Executive, supports the achievement of excellence in physical availability and sustainable business growth, through the execution of the picture of success defined for each store format in Modern Trade, while also having a key responsibility in assisting the Customer Business Development function with input on Perfect Store gaps and action plans, Trade Budget tracking and Customer Business plans.
Is responsible for designing and defining the execution structure needed to achieve the right frequency and store coverage to drive growth.
Build a solid business relationship with the distributor’s sales team, merchandisers, and store managers. Builds capabilities, category knowledge and execution best practices with third-party execution teams through trainings and store visits.
Keeps a growth mindset and provides valuable insights and knowledge about in-store consumers’ behaviors and customers’ needs, that allow boosting category plans and maintaining an effective business relationship with key customers.
Panama business is comprised by Confections & Petcare business with over $30M in sales expected for 2023. Modern Trade in Panama accounts for over 60% of market volume, with strong presence in MT FE Side A (+60%) and robust market share positions.
What are we looking for?
Minimum of 2-4 years of experience in similar positions in the Consumer Industry.
Bachelor’s Degree
Bilingual (fluent in English and Spanish written and verbal)
Microsoft Office, Business Object
Key Competences : Leveraging Insights to Action, Financial & Analytical Acumen, Selling, Negotiation, Customer Execution & Measurement, Deliver Consistent Results
What will be your key responsibilities?
Distributor Structure & Capabilities
Review and recommend distributors’ optimum servicing organization and incentives for Modern Trade channel.
Supports the development and performance of execution teams, via identifying deficiencies in skills and working to improve capabilities, through coaching and training.
Perfect Store Excellence
Works collaboratively with CBDM’s, Customer Marketing, Sales Operation and Category Management team, to keep up to date and aligned with the company strategy, to be able to direct Execution team in the right direction.
Relentless focuses on Perfect Store Excellence, providing the execution team with direction and feedback on key initiatives, displays and trade activations.
Prepare reports and tracks KPIs : assortment, planogram, coverage, POIs, pricing, and competition execution.
Identify business opportunities and recommends actions to boost category growth.
Provides the demand team with relevant insights and knowledge, about in-store consumers’ behaviors, and customers’ needs, to feed strategy.
Customer Business Planning
Assist in the preparation, presentation, and execution of the CBDM’s business development plan.
Prepare and presents business KPI’s reports and sales metrics within the assigned accounts.
Responsible for establishing and developing an efficient business relationship with key customers, monitoring their performance and compliance with the company standards of freshness, quality, service, availability, and coverage.
Budget Control
Trade Budget tracking and administration, providing prompt visibility on opportunities or risks.
What can you expect from Mars?
Work with over 130,000 like-minded and talented Associates, all guided by The Five Principles.
Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
Best-in-class learning and development support from day one, including access to our in-house Mars University.
An industry competitive salary and benefits package, including company bonus. 
