Description Career Area : Marketing / Sales / Product SupportJob Description : Job : Marketing ConsultantNumber of vacancies : 1Recruiting type : Internal and ExternalPeriod to 08 / 04The Filters, Fluids & CVAs Aftermarket Services Consultant defines, designs and drives the parts product growth strategy for Latin America.
This marketing consultant engages numerous teams within the Caterpillar and the dealerships to execute sales growth and is the go-to person for customer opportunity, competitive landscape, key product & service solutions, sales programs and ?
voice of the customer? for new product development.DEFINITION OF WINNINGResident owner of the sales & service strategy for parts product.
Leverages analytics (ex. OLGA) to identify & define highest growth opportunities and sets targeted customer segments / Product customer segments and / or solutions for growth.
Defines and aligns the Sales to Users (STU) and Revenue targets by parts product to grow the business with Regional Sales Team and dealer's Product Support leadership team.
PREPARATION & DEVELOPMENTDevelops deep understanding of competitive landscape by visiting customers in target markets.Develops expertise in the parts product (via training, research, NPI, customer visits, etc).
Develops, validates and deploys the commercial offerings based on Critical Customer Requirements.Coordinates with Regional Sales Team to make recommendations on inventory.
Assesses dealer's Cap & Cap to Identify any impediments to execution plan.Develops targeted customer list and deploys to sales team via CRM system.
MARKETING & SALESIdentifies, deploys and implements marketing programs for targeted market segment(s) to the sales team.Coordinates with dealer and Regional Sales Team to identify appropriate marketing channels to be leveraged (including digital and / or E-commerce platforms).
Supports lead generation (ex. PSEs) and management through sales funnel.Leads the sales team to enable them to make sound, commercial decisions, including customer visits.
KNOWLEDGEProvides expert advice to support the professional development of the sales team.Develops the training plan, materials and schedule.
Deploys training to ASRs & dealer Aftermarket Sales Team.Leads the effort to represent Parts product at dealer and industry facing customer events.
Provides field testing assistance and data to Caterpillar Product Group for input on new product introductions (NPI), product issues as well as competitive testing studies.
Single point of contact for VOC, VOD & VOB to Caterpillar.MEASUREMENTManage ongoing performance through STU Dashboard.Analyze sales performance (STU & revenue) via analytic dashboards to monitor sales.
Makes adjustments to programs when necessary to achieve targets.Basic Qualifications : Bachelor's degree preferably in Marketing or Engineering3 to 4 years of progressively experience in marketing and / or sales.
Pre-Advanced English and SpanishBehavioral Skills : Strong analytical skills are required to perform detailed financial analysis and prepare strategic plansExcellent interpersonal skills are required in order to deal with sensitive issues, develop others, or persuade others inside and outside the department to take specific actionStrong presentation skillsTop Candidates will also have : This position requires a strong background in Marketing and Sales (up to 4 years of experience)Construction Industry ExperienceForecast experienceEnglish and Spanish Advanced#LIRelocation is available for this position.
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