Marketing Specialist (Remote position) at Fygaro
Fygaro
Panamá, PA
hace 22 horas
source : UAI - Universidad Abierta Interamericana

About the role

Fygaro is an eCommerce Business Generator, enabling entrepreneurs and businesses of all sizes to sell online.

Winners of the Visa Everywhere Initiative 2020, Fygaro is a leading tech-startup focused on helping SMBs and Entrepreneurs in the LAC region to adopt eCommerce into their business strategy for continued growth.

At Fygaro, we are looking for a Content Creator to write and publish various types of pieces for our company’s web pages, like articles, ebooks and social media posts.

Content Creator responsibilities include producing marketing copy to advertise our products, writing blog posts about industry-related topics and promoting our content on social media.

To be successful in this role, you should have experience with digital publishing and generating traffic and leads for new business.

Please share samples of your work (portfolio or links to published articles) along with your application.

Ultimately, you will help us reach our target audience by delivering both useful and appealing online information about our company and products.

Responsibilities

  • Research industry-related topics
  • Prepare well-structured drafts using digital publishing platforms
  • Create and distribute marketing copy to advertise our company and products
  • Interview industry professionals and incorporate their views in blog posts
  • Edit and proofread written pieces before publication
  • Conduct keyword research and use SEO guidelines to optimize content
  • Promote content on social networks and monitor engagement (e.g. comments and shares)
  • Identify customers’ needs and recommend new topics
  • Coordinate with marketing and design teams to illustrate articles
  • Measure web traffic to content (e.g. conversion and bounce rates)
  • Update our websites as needed
  • Skills and Qualifications

  • Degree in Marketing, Advertising, Communications, Public Relationships or related field
  • Proven work experience as a Content Creator, Copywriter or similar role preferably with a technology or software company
  • Portfolio of published articles
  • Comfortable with social media platforms
  • Hands-on experience with Content Management Systems
  • Excellent writing and editing skills in English and Spanish
  • An ability to fact-check long-form content pieces
  • Time-management skills
  • Experience with SEO
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