Sr. Manager, Brand & Category
Under Armour
Provincia de Panamá, Panama
hace 3 días

Under Armour is all about performance. Because what we make empowers athletes in every form to push themselves, to turn good into great, and to stay hungry for whatever comes next.

And this is exactly what we expect from each other.

Working with us means one key thing : no matter what you do, you see every day and every project as a chance to push your field forward.

In every store and every office, we build teams where everyone is an MVP. And together we tackle every challenge head on.

Because we work to push the gear, the game, and ourselves farther.

We’re looking for people who do more than good work.

We’re looking for the Best in Every Game.

Under Armour is the chosen brand of this generation of athletes... and the athletes of tomorrow. We're about performance - in training and on game day, in blistering heat and bitter cold.

Whatever the conditions, whatever the sport, Under Armour delivers the advantage athletes have come to demand.

That demand has created an environment of growth. An environment where building a great team is vital. An environment where doing whatever it takes is the baseline and going above and beyond to protect the Brand is commonplace.

The world's hungriest athletes live by a code, a pledge to themselves and everyone else : Protect This House... I Will. Our goal is to Build A Great Team! Will YOU Protect This House?!

Sr. Manager Brand Marketing - Latam

Location : Country

Reports to : Regional Brand Mktg Head

Summary :

Responsible for all marketing activities within the Market, orchestrating go-to-market strategies and consumer activation plans for the business.

Essential Duties and Responsibilities include but are not limited to the following :

Drive Go-To-Market Strategies

Work in collaboration (provide brief / insights) to Regional Marketing Team regarding 18-month Market Marketing plan tied to overall business plan (AOP / 5YP).

Align (orchestrate) internal parties across channel marketing, sports marketing, wholesale team, planning team, GMM regarding marketing plans for the season from a brand perspective

Maximize the brand and sales impact of ongoing business and seasonal launches by optimizing merchandising, promotions, messaging, and special events

Responsible for all Market Brand marketing initiatives (including PR, Events and Sports Marketing) in line with established strategic brand goals including demographic strategy, client retention programs and cross-functional communication to all internal and external business partners.

Marketing Planning and Budgeting

Partner with the Regional Marketing Organization to translate overarching Under Armour strategies into the local market.

Achieve annual brand budget goals and KPIs to drive the business (budget ownership seats in Region)

Align and validate the budget for the different stories to maximize ROI / business

Consumer and Retail Brand Analytics & Store and Online Activation

Collaborate with channel marketing and external partners to define the target consumer by channel and develop metrics to evaluate our effectiveness in reaching that consumer.

Collaborate with channel marketing to develop calendar to optimally flight retail marketing activities across the calendar year, through both UA retail channels and 3rd party channels online and offline.

Technical Attributes of Ideal Candidate include but are not limited to the following :

5-7 years of relevant Marketing experience in a fast-paced, product-oriented, consumer-driven company and previous retail marketing leadership experience.

Strong understanding of direct Marketing fundamentals and response-driven creative development.

Experience in vertical retailing, freestanding brand store marketing, or store within a store brand and product marketing required Demonstrated experience leveraging key geographic influencers and comprehensive knowledge of US demographics, media, life styling and customer driver and retention practices

Experience driving retail foot traffic with brand and product driven campaigns.

Experience managing retail co-op marketing funds to drive efficient 3rd party brand sales.

Solid understanding of ROI analysis, metrics and program / budget forecasting

Experience working for either a start-up or high-growth organization is a plus.

Proven leadership skills in managing a strong, experienced and diverse team.

Experience conducting business and partnering with executives and staff in multiple regions globally, a plus.

Behavioral Attributes of Ideal Candidate : include but are not limited to the following :

Team Player. Loves being part of a team, both leading and serving; demonstrated deep commitment to colleagues; highly effective in a matrix environment

Humble & Hungry. Confidence without arrogance; driven to continually up their game" regardless of prior successes

Unparalleled Integrity. In good times and bad, lives the UA Way; takes ownership for mistakes; delivers tough messages directly; doesn’t back-channel

Action Oriented. "Can do" and "does do" attitude; authentically engaged with people and situations. Comfortable with fast-paced work environment.

Accountable. Commits to stretch goals and delivers; holds self to highest performance standards

Gets Under Armour. Passionately embraces the challenge and effort to keep UA unique; committed to go the extra mile to build / protect the brand

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law.

Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.

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