Job Description : Job Title Revenue Growth Manager, Caribbean & Central America Location Panama Contract full-term About us From Arthur Guinness to Johnnie Walker, our business was founded on people of great character, and in 250 years, nothing’s changed.
We’re the world’s leading premium alcohol company. Our brands are industry icons. And our success is thanks to the strength of our people, in every role.
It’s why we trust them with our legacy. And it’s why we reward them with the career-defining opportunities that they deserve.
Our ambition is to create the best performing, most trusted and respected Consumer Products Company in the world. To achieve these, we need the world’s very best people.
Feel inspired? Then this may be the opportunity for you. Function At Diageo, we do Sales differently. We’re the leading beverage alcohol company in every region of the world, boasting internationally-recognised brands such as Baileys, Guinness, Smirnoff, and Johnnie Walker.
And this is your opportunity to create create new ways to share and celebrate our truly iconic products across the globe.
We offer a perfect blend of local and global roles, covering everything from digital to customer service, our immersive store experiences to international operations.
Wherever you are, you’ll need to be able to forge lasting relationships, bring commitment and energy to improve our performance, and a genuine entrepreneurial spirit in tune with our company’s proud legacy.
At Diageo, character is everything. So if you share our sense of adventure, you’ll have the chance to learn a huge range of skills and disciplines, and build an exceptional career with us.
About the Role Purpose At its core, Revenue Growth Management (RGM) in Diageo is about selling the right product to the right consumer, in the right customer, at the right time, at the right price.
We will use on headline pricing, promotional efficiency, trade terms management, pack and format Architecture and product / channel mix to deliver our agenda.
The RGM Manager is expected to deliver RGM Projects across CCA Markets and partner with local multifunctional collaborators through the 5 RGM levers : Pricing Strategy, Promotional Strategy, Pack & Format Architecture, Trade & portfolio Mix and Trade Terms.
Be the catalyst for organizational change, leading to the markets becoming obsessed with Revenue Management This role will report to CCA Head of Growth Market Context The Caribbean and Central America (CCA) market is a Diageo business unit that generates approx.
£226.7m NSV and OP : £145m. The domestic markets represent approx. 70% of this NSV and FTZB 30%. 90% of CCA's NSV is USD invoiced.
CCA is a very dynamic market with many opportunities. Our geographical footprint covers 37 countries, where different languages are spoken, and we have a population of 80m, 52m of whom are LDA+.
Our model is a distributor based RTC with fifty-seven partners. We also operate with six distributor Free Trade Zones and with two operators in the border between Mexico and the US.
We also run several co-packing partnerships throughout the region, and Panama is home to our innovation technology center and principal warehousing operations.
The Scotch category accounts for 70% of Total NSV, predominantly playing in the Premium and Super Premium segments; Diageo share of market in Scotch varies from 45% to 75% across the region making Diageo the number one player.
Decision Making Decide which RGM strategies and levers should prioritize by each market according to each market climate description and found opportunities from consumer & shopper understanding models.
Decide how to deploy CCA structural price strategy and architecture, as part of the Customer Annual Planning process. Recommending Pricing Scenarios and Impact assessment to drive consistently headline pricing interventions in CCA.
Act and be the key link between Finance, Sales, and Marketing in CCA Trade Terms agenda, and run the Pay for Performance process for CCA's distributor partners.
Make decisions in conjunction with Marketing / CMO, Sales and local distributor to deliver our price promotional plan, ensuring the right optimization of investment.
Creative problem solver who can support on Value Creation sessions, connecting CCA Strategies to Battlegrounds and Commercial Plans.
Financial Responsibility Ensure M&E Policy is applied on all planned investments following the agreed guidelines and thresholds (Key CARM Control).
Lead own T&E budget and is encouraged to comply to all related policies, and to not exceed assigned budget. The role will be responsible for all Pricing structure in CCA (Key Compliance Control).
Guarantee that RGM levers are embedded within CAP and Monthly processes. Responsibilities Take global thinking and make it locally practical.
Identifying and implementing market-level Revenue Growth Management (RGM) opportunities to optimize revenue throughout the value chain and through active participation in Category Sprints.
Responsible for delivering the Commercial Agreements of the Pay for Performance schedule, leading Finance, Sales, Legal and Commercial Capabilities teams during the end-to-end process.
Work as a key enabler to deliver the pricing efficiency agenda for the countries, with the country teams (commercial finance, commercial managers, and Sales Opex teams) as well as central functions (CMO and GDBS / BI teams) and distributors.
Ensuring Diageo CCA pricing agenda and related RGM processes run efficiently to optimize Diageo’s NSV / GP growth. Must be able to synthesize marketing, commercial and pricing information to draw insights and concrete recommendations (e.
g., structure the problem, collect data, identify issues, and present results). Confident in challenging the status quo on NSV / EU and NSV and GP level to constantly improve return on investment and bring people together on the journey via rational and emotional engagement.
Support Commercial Planning on Measuring and Evaluation (M&E), ensuring the commercial plans are fully linked to the market's strategic Battlegrounds.
Drive organizational capabilities, processes, and tools to accelerate pricing insights into action. Key Outputs Drive pricing and promotional effectiveness in a compliant way in all CCA markets, collecting pricing and promotional roadmap data from countries, using standard tools and analytics to measure country performance against agreed upon objectives.
Build excellent capabilities to invest our promotional budget in the right brands and with the right promotional mechanics to stay competitive and deliver outstanding business performance.
Develop with Business Intelligence and Roll-out outstanding promotion management tool. Own and implement roll out plans across RGM and work alongside our distributors to enable effective knowledge transfer.
Collaborate with Business Intelligence to drive forward the RGM systems & data implementation. Run the implementation of size mix, channel mix, brand mix to deliver headline prices targets.
Supervising and understanding driven dynamics and driven prices. Experience Strong analytical skills FMCG pricing expertise and experience of trade investment analysis is a distinct advantage Ability to influence and build relationships with the Finance, Marketing and Commercial teams across the organization through experience and know-how Minimum 6 years' work experience in both Commercial or Commercial Finance Bachelor’s Degree required in Business or related field.
MBA a plus. English and Spanish required. Problem-solving ability to think through issues and find practical solutions Ability to work around and within a variety of different market conditions and demographic factors.
Strong record of accomplishment in analytic or commercial sales / finance roles, commercial savvy is key Excellent Excel skills, with mastery of pivot tables, databases, and advanced formulas.
Diversity statement Celebrating our inclusive and diverse culture is core to Diageo’s purpose of celebrating life every day everywhere .
This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base.
We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location.
Please talk to us about what flexibility means to you and don’t let anything stop you from applying. Character Is Everything Worker Type : Regular Primary Location : Panama City Additional Locations : Job Posting Start Date : 2022-01-07-08 : 00