Manager In-Store Communications / POS tools
adidas
Panama City, 8, PA
hace 6 días

Purpose & Overall Relevance for the Organization :

Lead & Develop in-store activations directed to consumers and implement all marketing aspects of a best-practice trade.

Key Responsibilities :

  • Creation, adaptation & maintenance of seasonal content according to our brand & commercial calendar for digital & brick and mortar channels.
  • Part of Go-To-Market team and develop Trade Marketing part of GTM plans
  • Provide Budget Guidance for TM execution and planning
  • Support Account Marketing in Account Marketing Plan execution
  • Create Shop In Shop and campaign implementation guidelines & innovative proposals for the market.
  • Participate in internal meetings : Kick-offs, SBC / GTM Meetings, Sales and Marketing Meeting, TM summit
  • Act as a business contact for external parties (agencies and suppliers)
  • Develop consumer promotion / events / crm programs
  • Business success measurement
  • Support the countries during pre lines and pre sales
  • Knowledge Skills and Abilities :

  • Experienced in job and fully qualified / trained
  • Combined broad theoretical and practical knowledge incl. company policies and practices
  • Strong competence with various tools, procedures, etc
  • Requisite Education and Experience / Minimum Qualifications :

  • 5 years experience
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