Market Business Marketing Manager Sleep & Respiratory Care
Ciudad de Panama
hace 25 días

Job Description

In this role, you will have the opportunity :

To be responsible for the implementation of the business strategy for our Sleep & Respiratory Care division in Latam. This position has a regional scope, and will be based in Panama.

You are responsible for the Branding, Marketing and Communication planning and execution across Latam.

You will be responsible for :

  • Build a marketing plan for the business line through the Latin America region
  • Drives demand generation and ensures local relevance of the value propositions.
  • Branding, Marketing and Communication planning
  • Monitors performance, develops and enables execution of corrective actions in the Markets to achieve the goals
  • Be an integrator in a dynamic market and matrix organization- among branding and marketing teams and local commercial teams to execute the Regional strategies, through the Marketing teams in the countries.
  • Work with complex market / channel structures, focused on our most important customers
  • But also concentrate on developing new channels and business models, and think out of the box. Contributing to the development of new channels (incl.
  • digital), and optimizing existing channel mix, linking to sales plans.

  • Adapt value propositions and think out of the box
  • Expand market potential by working closely with Public Affairs in the markets, but also with the market access teams
  • Drives demand generation and ensures that business performance is being delivered according to KPIs such as yearly sales, market shares, Integral Gross Margin (IGM) through price realization in markets, A&P, Integral Sales Margin (ISM) and marketing ROI.
  • Develops local go-to-market strategies (Segmentation, Targeting, Positioning, Portfolio definition, pricing, and promotion) to drive profitable growth, in line with Quality & Regulatory requirements
  • Ensures relevance of value propositions and marketing claims for the launches
  • Determines product portfolio for the Markets, setting up and executing roadmaps for the introduction of new products or updates and the phasing-
  • out of existing products in such a way that an optimal product portfolio is available on the market in time and with low costs of stock

  • Optimization and drives continuous improvements applying LEAN.
  • Your team

    In this position you will be part of the regional (Latam) Sleep & Respiratory Care team, reporting to the business leader of the business line.

    To be successful in this position, you should have the following skills :

  • Masters degree or MBA in marketing or related field
  • Proven track record in regional marketing positions, with responsibilities implementing business strategies for large / several business units
  • Experience as an integrator in a dynamic market and / or matrix organization
  • Experience with P&L management incl. revenue and margin management
  • Significant experience in marketing in the technology, consumer or healthcare domain
  • Fluency in English and Spanish and / or Portuguese
  • Experience with working in a business with complex market / channel structures
  • Marketing channel mix strategies (on-line and offline)
  • Experience with leading a cross functional team
  • Why should you join Philips?

    Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum.

    Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.

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