Growing our core brands is the number one priority across Molson Coors International (MCI). Regional Marketing Manager will be responsible for to lead the commercial brand agenda for the regional and deliver best in class consumer communication and activation, demonstrating clear P&L strategies delivering a significant performance uplift .
Role requires strong technical brand marketing skills as well as influencing skills in dealing with key stakeholders. Strong project management skills and proof of delivery through a scale change initiative.
Orchestrate and manage the successful delivery and execution of your marketing plans, ensuring overall spend and performance transparency
Lead the development and tropicaliztion of the local market programming including collaboration with global brand directors, sales and customer teams to deliver high impact consumer communication, activation plans and selling tools.
Develop the digital strategy across all brands and oversee the digital execution including planning, media planning, content development as well as measurement and reporting.
Ownership of the portfolio strategy and local brand strategies supporting business growth ambitions and delivery of the LPR.
Deliver Annual plans including comprehensive insights into the performance of the Brand (Market, Consumer, Shopper and Customer).
Take personal accountability for strong peer-to-peer internal relationships with the Sales, Pricing & Revenue and Supply Chain channels to collaboratively design channel strategies that unlock commercial (P&L) performance
Bachelor degree required, Masters preferred.
Fully Bilingual English and Spanish.
7-10 years of previous marketing experience with high profile CPG brands
Previous beverage / alcohol / Premium brands experience preferred
Strong knowledge and experience in the areas of brand portfolio management, executing brand strategies, marketing principles and techniques, marketing mix management, management of creative and promotion process
Strong Digital / Social knowledge an understanding the social landscape
Computer literate, including Excel and PowerPoint.
At Molson Coors we seek diversity. Differing perspectives lead to challenging the expected, which keeps new ideas bubbling up.
We’re an equal opportunity employer and invite applications from candidates from all backgrounds, race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic.
We take pride in celebrating our unique brew.