Marketing Consultant
Caterpillar
Panama
hace 5 días

Description

As a Marketing Consultant focused on technology andConnectivity you will serve as a consultant and divisional expert in aspecialized field or specialty area where decisions and recommendations aremade for strategic advantage and contribute to the Division’s business andlong-

term leadership position.

JobDuties / Responsibilities may include, but are not limited to :

  • Developexpertise in technology and connectivity area and as one of the best in thecompany. Expertise may be in a specific product or industry or in a processrelated to critical distribution related areas such as service, parts orbusiness processes.
  • Individuals demonstrate creativity, foresight, businessjudgement and outstanding machine application or marketing / distributionknowledge along with the sensitivity to customer financial impact.

    You will gainknowledge, recognition and expertise to influence market requirements, trendsand agency regulations.

  • Developapplication of on board technology and connectivity experience, life cycle costknowledge of dealers’ and customers’ application, industry and marketplaceneed.
  • You will be providing support in areas covering new productintroductions, market and distribution needs to stimulate breakthroughsolutions that would help in market leadership.

  • You will support seniormanagement in planning major programs and objectives for the Division. Youshould begin to gain experience in providing direction for future product;
  • distribution and industry needs and continue to improve your skills at sharingthis expertise at higher industry levels with business unit management.

  • ManageConnectivity and On board Technology GTM initiatives for Americas South
  • Managethe compliance of your own assignments and keep up-to-date with new industrytrends, changing technology and regulations affecting the competitiveenvironment.
  • Communicateeffectively across product, industry, dealer and / or customer audiences to gainunderstanding and acceptance of ideas and recommendations.
  • At this level,leadership skills and the ability to sell ideas are beginning to develop,either as an individual performer or as the principal contributor to or leaderof a generally small group / task force of technical or marketing people.

    Youwill also be developing expertise within government agencies, nationalassociations, dealers and customer groups.

  • Shareknowledge and experience as a contributor to Caterpillar’s Knowledge Managementinitiative. This involvement will be on a regional basis supporting productgroups, corporate processes and / or dealer knowledge sharing processes.
  • You willlikely be a member of a component, product, process or industry "Communityof Practice". In this role you will have the accountability fordocumenting key elements of this position and sharing it within the realm ofCaterpillar’s Knowledge Management system.

    RequiredQualifications :

  • Acollege or university degree in Engineering or Computer Science or equivalent experience.
  • Business level of fluency in English and Spanish
  • 9to 12 years’ experience of specific industry experience in order to gainrecognition as a Divisional and company expert.
  • Deepknowledge in On Board Technology and Connectivity
  • Broadbusiness background, specific long-term industry knowledge and excellentcommunication skills.
  • Abilityto work with people from many different backgrounds and cultures, internallyand externally, with the appropriate influence and ability to resolve differences.
  • Abilityto deal with sensitive issues, mentor and coach, and / or persuade others on newmethods of equipment application, new technology and distribution methods.
  • Goodhuman relations skills to develop a collaborative / cooperative work relationshipwith others inside and outside the business unit
  • Previousmarketing and / or field experience and / or previous supervisory experience.
  • Generally,requires extensive travel to understand regional or worldwide businessconditions.
  • DesiredQualifications :

    Knowledgeof Caterpillar products, policies, and procedures

    Portuguese fluency

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