Director Digital Partner Commerce Development (eCom, online sales & eMarketplaces)
Panama City, 8, PA
hace 6 días

Purpose & Overall Relevance for the Organization :

  • Drive the digital development of the defined Key Account (KA) webshops in LAM, seeking to optimize our brand representation & ultimately grow net sales & market share
  • Build sustainable long-term digital growth plans for both adidas and Reebok brands with each KA, in collaboration with the Sales KA and Sales Development teams
  • Work with Global DPC & key LAM stakeholders to identify and address opportunities to enhance our brand experience & visibility online
  • Input into & execute the Global DPC strategy, with a clear focus on the LAM market
  • Role & Responsibilities :

  • Map out the LAM Digital Landscape, identifying the digital winners’ with the highest potential for sustainable growth & collaboration with our brands
  • Enhance the visibility of adidas & Reebok across all digital partners, with an immediate focus on the key digital players in each LAM country
  • Develop & foster a true digital mindset across our wholesale organization, upskilling our teams by leveraging the expertise from our own eCom, Digital Brand Commerce (DBC) and leading external partners (i.e. Google)
  • Forecast online sales & growth ambitions across LAM in collaboration with the wholesale account teams
  • Collaborate with Concept-to-Consumer (CTC) teams & own eCom to maximize value from Marketing Working Budget (MWB) spend across our Key Digital Partners
  • Work with the account teams & CTC to help create a clear omnichannel plan for all key accounts with a separate Go-to-Market (GTM) approach for digital
  • Assess the current end-to-end commercial and operational GTM process, proposing how we can optimise our approach across the digital landscape, to ensure adidas continue to innovate & lead in this space
  • Work in collaboration with eCom, to ensure investments into our brands across the market are driving incremental sales, whilst monitoring to ensure minimal cannibalisation
  • Showcase expertise in key internal & external environments (e.g. Sell-ins, KA meetings, General Manager / Sales Director meetings, Sales & Marketing meetings etc.)
  • Assess the digital marketplace, embracing a continuous improvement mindset in suggesting enhancements to how our brands are seen by the consumer
  • With a focus on the consumer, evaluate how our current GTM approach can be optimised to drive mutual benefits & increased efficiencies
  • Adopt individual digital activation plans for Pure Players (i.e. online only accounts) & Omni-channel Key Accounts
  • Key Relationships :

  • LAM eCommerce Team : Business Operations, Master Data, Buying & Planning, Analytics
  • LAM Supply Chain Management team
  • LAM Key Account Management teams
  • LAM & Global DPC teams
  • Global & LAM Partner Program
  • IT & DSS
  • Partner’s Business / Technical teams
  • Finance & Legal
  • Knowledge, Skills and Abilities :

  • BA / BS in Business, Finance, Economics or related field (MBA preferred)
  • Minimum 8 years professional experience in Digital activation or
  • e-Commerce (combination of brand’s own eCom and - preferred)

  • Experience in enhancing product visibility & conversion within a multi-branded retail environment
  • Extremely strong organizational and planning skills - flexibility to handle multiple tasks and business projects simultaneously
  • Previous experience in managing a team, with tangible evidence of exceeding expectations & driving team development
  • Rounded Powerpoint skills required, coupled with excellent communication & presentation skills
  • Advanced Excel skills and high proficiency in spreadsheet analyses. The ideal candidate must be self-motivated and passionate about deriving business insight from digital data and improving digital and business processes (interest in technical & business eCommerce projects is preferred)
  • Able to participate and confidently provide quantitative and qualitative input in investment review
  • Quick to learn new systems and tools
  • Ability to work in a deadline driven environment
  • Ability to influence and collaborate effectively, both internally & externally
  • Comfortable working in an international environment
  • Flexibility to travel across Europe when meeting with local account teams & retailers
  • Fluency in English is required; Spanish would be highly beneficial
  • Extensive knowledge of the adidas business, along with significant industry experience
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