Panama, 8, PA
hace 3 días


Location : Panama

Reporting to : Retail Director, Travel Retail Americas

Interfaces with : INTERNAL (BR, KAM, MKTG, Retail) + EXTERNAL (Retailer local Mgmt, Agencies)

Mission :

Ensure the perfect execution of each account strategy to achieve sellout growth and consumer experience through efficient BR team and POS management, while providing information to the KAM / AM for optimal account management.

Main Functions & Responsibilities :

BR s / BC’s

  • Define monthly sell-out targets (in units) per BR & follow-up
  • Define min / max, ensure sufficient stock level at all times and Alert KAM
  • Collect monthly sell-out feedback for BR-doors
  • New BR / BC’s Recruitment & Welcoming, Onboarding, Pre- Training
  • Shift review & monitor BR invoices, sickness, holidays
  • Define personal performance objectives & appraisal meetings (in cooperation with Retailer)
  • Tracking of competition BR (headcount per shop, languages,..)
  • Enforce team building / team belonging / BR motivation
  • Ensure transmitting business strategies to BR teams
  • Check BR grooming
  • Training

  • Training and Motivation of permanent BR / BCs
  • Flash Training
  • 1 : 1 Coaching to improve their skills
  • Training & motivation of temporary BC’s (prior to animations) and animation-kick-off
  • Provision of training tools with HQ
  • Report any POS / Airport
  • Conduct regular store visits (agenda, visit requests, preparation, reporting & follow-up)
  • POS material, showcard, decoration, visual exchange, GWP
  • Take regular pictures
  • Tracking of competition, prices, permanent spaces
  • Furniture status & maintenance reports
  • Implement, but adapt in-store merchandising guidelines (reflecting Sell-Out needs)
  • Ensure clean and tidy shelves always and organize reparation locally
  • Check 2nd placements special discount / seasonal / TR Sets positions
  • Animations

  • Animation request according to deadlines
  • Implementation of promotion procedures
  • Execution & follow-up
  • Communication of targets / assortments, gift-mechanism to the BR
  • Feedback report (pictures & qualitative input)
  • Contacting hostess agencies for extra staff & monitor BC budget
  • Organization of incentive activities
  • Execution of sales support activities & follow up (recruitment, etc.)
  • Monthly Competition report tracking
  • Launches / Assortment

  • Ensure assortment is matching the door needs
  • Discontinued or old products are phased-out (not available anymore)
  • Regular exchange and update with KAM & MKTG teams on business happenings / feedback
  • Correct price implementation
  • Communication of marketing plan / guidelines / product availabilities to BR
  • Requirements : Experience :

    Experience :

  • The candidate has an ideal experience of 1-2 years’ experience in functions or related activities, such as sales, marketing, retail, etc.
  • where the main objective has been to increase sales, brand and / or consumer experience.

  • Previous experience in Luxury is a plus.
  • Education :

  • Degree in Business Administration, Marketing, Communication, or similar discipline.
  • Languages :

  • Excellent command of Spanish and English, both verbally and in written.
  • Competencies :

  • Excellent Communication and Interpersonal Relations skills.
  • High Organization, Time Management and Priority Setting Skills.
  • Analytical skills to assess situations, identify opportunities and propose solutions.
  • Creative, resourceful and goal oriented.
  • Ability to manage a team by setting SMART objectives, provide feedback and coach individuals for development.
  • Multicultural sensitivity / awareness to maintain positive relations with team members from diverse cultural backgrounds.
  • Able to travel extensively (50% of the time) in America and occasionally worldwide.
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