About the role
This position is based in Panama City, PanamaThe Marketing Coordinator role is responsible for supporting the brand team in several areas of ongoing business management and communications.
The Marketing Coordinator will assist the Brand team in the day to day administration while serving as main point of contact for all internal team communication and management.
He or she will ensure the team is kept abreast of all relevant industry, business and brand news while keeping brand and greater teams fully engaged.
Key accountabilities and responsibilities
POS and Marketing Materials
Leads timeline, tracking, and orders of Marketing Materials
Manages approval process of new Marketing Materials, ensuring on-time delivery within budget
Vendor Negotiation, pricing comparison and quality assurance
Marketing Materials logistics and follow up
Accountable for On Time payments to clients and distributors.
Assists brand budget owner (Marketing Director) to provide visibility of brand budget management and procedural elements, including but not limited to : analysis, reporting, tracking and forecasting
Accountable for the brand budget implementation on a for monthly / quarterly / annual basis
PO / SAP
Manage the Purchase Order (PO) creation and approval process for team members and brand to remain current with all invoicing for vendors
Follow up bit differet stakeholders such as external vendors, managers and back office
Lead planning of all internal team activities such as monthly on-premise blitzes, sampling activations, brand summits and intra-agency team meetings
Responsible for keeping the team current on any local trade advocacy events
Measures of success
Achieve Brand / Category financial and commercial targets in market (revenue, profitability, share)
Drive improved Brand health in market (e.g. awareness, penetration, engagement)
Deliver on measures of social currency for your Brand in market (e.g. social media buzz)
Ensure adherence to global brand visual identity at all times
Ensure measurement & evaluation plan in place on over 80% of Brand activity in market
Critical experiences for success
To be successful in this role you will have / be :
2 years’ Marketing experience, preferably within Brand management experience
Wide experience managing tools such as excel, Microsoft, SAP
Experience in multiple specialty areas : promotions, events, media, etc.
Verbal / written skills at all levels in an organization; ability to generate meaningful presentations
Data analysis and summarize information
Bachelors’ Degree in Marketing or related field
Fluent command in English and Spanish
Project Management skills
The following experiences are preferred :
Drinks and Luxury Category experience is an advantage
Purchasing and / or vendor pricing negotiations
Experience working with Distributors
Experience in additional functions beyond the ones listed above
Ability to work under pressure and to deal with ambiguity
Experience working within matrix environment
Comprehension of competitive market for brand and Category in the Hub and how to use available data to develop initiatives to grow the brand
Our ways of working
Our family legacy has positively influenced our ways of working and has shaped the values to which our employees aspire.
We’re caring, like a family, and not only internally, but also in the wider communities in which we operate. This is demonstrated by our commitment to both act responsibly and promote the choice to drink responsibly.
We trust one another, and through that trust are able to forge strong teams and networks that empower our matrix organization structure.
We’re passionate, reflecting our Latin heritage, and this means that we commit more than just time to our work : we commit energy, heart and soul.
We are dedicated to being a role model in our industry, and we approach everything we do with Integrity First. Together, our values help us create what we’re most proud of : our True Heart and Winning Spirit both in our home markets and across the world.