Job Description :
Key Outputs / Deliverables :
Supports CP&A Manager in planning and executing the commercial / activity calendar ensuring we have effective promotions and a winning mix of brand & category activity to drive business performance within customers / channel and that all deliverables are OTIF.
Supports Commercial Manager and CP&A Manager on leading a transformational change focused on delivering flawless planning and execution through an effective cycle planning & briefing process.
Tracks channel in-store execution compliance of cycle activity plans and promotional plans (Brands and category plans) against well-defined Execution Scorecard metrics (distribution, visibility, SOM, SOV, share of shelf, Scale).
Tracks A&P and Trade Spend highlighting its evolution to Commercial manager and CP&A Manager, and is responsible for preparing activities Pre and Post M&E
Coordinates special packs and creates / executes in-store / outlet visibility solutions and support materials to drive brilliant execution in the PoS, focusing on channel needs and execution guidelines;
Owns and ensures the Commercial Standards Outlet Execution and Customer Planning implementation.
Performs regular trade visits to identify opportunities and provide solutions to drive incremental sales.
Generates input for Pre-Demand (S&OP) meetings and co-lead Monthly Performance Review with Distributors (Distributor CPR-BPM).
Ensures full compliance with CARM and Diageo Code of Conduct and DMC.
Performs other related duties as assigned.
Qualifications and Experience Required :
Bachelor’s Degree required in Business or related field.
English and Spanish required.
Minimum 3 years of experience in sales and / or customer marketing / trade marketing areas with specific experience of distributor based businesses.
Understanding about how the total sales organization operates and how to drive its effectiveness.
Ability to build relationships and work collaboratively internally and externally with good influential and negotiation skills.
Ability to work around and within a variety of different market conditions and demographic factors.
Strong analytical, presentation and project management skills.
Proactive, self-motivated, tenacious with commercial drive and commercial curiosity.
Excellent knowledge of Microsoft PowerPoint and Excel.
Flexible working options :
Role is based in Panama. But requires the flexibility for regular travels to markets : GUATEMALA, EL SALVADOR, HONDURAS.
This role requires a strong presence in Field with extensive and regular trade visits within the channel.
This role requires traveling locally within the Central America region and within CCA (estimated 30%) and effective usage of virtual communication channels rather than face-to-face meetings with the rest of the CCA organization.
Worker Type : Regular