Business Marketing Manager Latam - Domestic Appliances
Ciudad de Panama
hace 10 días

Job Description

In this role, you will have the opportunity :

To be responsible for the implementation of the business strategy for our Domestic Appliances category in Latam. This position has a regional scope, and will be based in Panama.

You will be responsible for :

  • Translates mid / long term developments in the market into future product plans and identifies the necessary key components for realizing future product ranges.
  • Collects and analysis market information with reference to mid / long term market developments.
  • Translates product strategies into general product plans and defines the future product portfolio changes.
  • Ensures that product plans are integrated with planning of other disciplines
  • Takes the lead in the definition of new product ranges.
  • Manages the product portfolio.
  • Work with complex market / channel structures, focused on our most important customers
  • Responsible for the fit of the product plans with the business strategy.
  • Develops local go-to-market strategies (Segmentation, Targeting, Positioning, Portfolio definition, pricing, and promotion) to drive profitable growth, in line with Quality & Regulatory requirements
  • Determines product portfolio for the Markets, setting up and executing road maps for the introduction of new products or updates and the phasing-
  • out of existing products in such a way that an optimal product portfolio is available on the market in time and with low costs of stock

  • Optimization and drives continuous improvements applying LEAN.
  • Your team

    In this position you will be part of the regional (Latam) Personal Health business, working together with the different clusters within Latin America.

    To be successful in this position, you should have the following skills :

  • Masters degree or MBA in marketing or related field
  • Proven track record in regional marketing positions, with responsibilities implementing business strategies for large / several business units
  • Experience as an integrator in a dynamic market and / or matrix organization
  • Experience with P&L management incl. revenue and margin management
  • Significant experience in marketing in the consumer domain
  • Fluency in English and Spanish, Portuguese is a big plus
  • Experience with working in a business with complex market / channel structures
  • Marketing channel mix strategies (on-line and offline)
  • Why should you join Philips?

    Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on improving 3 billion lives a year by delivering innovative solutions across the health continuum.

    Our people experience a variety of unexpected moments when their lives and careers come together in meaningful ways.

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