Gulf Coast State College Director of Marketing and Communications – Gulf Coast State College
Bay County Chamber of Commerce, Inc
Panama
hace 20 horas

Full Time >

Director of Marketing and Communications Gulf Coast State College

PRIMARY :

Develops and implements a comprehensive marketing plan for the College; Manages and designs marketing, recruiting and promotional materials in support of academic and administrative services divisions, including but not limited to : gather information and materials, illustrate concepts by designing layout of art and copy regarding arrangement, size, type size and style, and related aesthetic concepts with the College’s brand guidelines for a variety of media (TV slides, newspapers, magazines, brochures, postcards, posters, web, advertisements, etc.

Works with campus constituencies and academic programs to develop marketing materials for their specific area; Prepares and writes press releases, PSAs, articles, TV and radio scripts, speeches, graphics, etc.

  • for a wide variety of print and electronic media (College media outlets, as well as local news media outlets); Design, develop, and monitor all content on GCSC main social media outlets and respond to inquiries on a daily occurrence;
  • Actively discover and generate new story ideas about students, faculty, staff and programs that align with the College’s broader strategic communication goals;
  • Actively research and apply for awards that would be beneficial to the College; Actively monitors and prepares updates on marketing data to ensure tactics are benefitting the College (Google analytics, social media, etc);
  • Participates in committees and project teams as appropriate; Manages time and tasks to be completed prior to or by deadlines established.

    SECONDARY :

  • Assist with events (e.g. media, internal / employee, professional development, etc.) both on and off campus, to include planning, execution, and post-event analysis Assist with College photography;
  • photograph students, faculty, staff and events; some video production and editing is preferred

    Required Qualifications

    Bachelor’s degree from a regionally accredited college.

    Have a firm working knowledge of graphic design software and programs such as Adobe Photoshop, Adobe InDesign and Microsoft Office.

    Preferred Qualifications

    Master’s degree from a regionally accredited college. with emphasis in English, Communications, Journalism, Marketing, Advertising or related field.

    Physical Demands

    The physical demands described herein are representative of those that must be met by an employee to successfully perform the essential functions of this job.

    Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

    While performing the duties of this job, the employee is regularly required to sit, stand, talk, and hear. The employee is frequently required to use hands to finger, handle, and feel.

    The employee is regularly required to walk and reach with hands and arms. The employee may be required to lift and / or move up to forty (40) pounds and climb / balance, stoop, kneel, crouch, and crawl.

    The vision requirements include close vision, distance vision, and ability to adjust focus, as well as ability to determine the color of objects.

    Company Information : Located next to the water in Panama City, Florida, Gulf Coast State College is ready to provide you a first-class education with an emphasis on success.

    With some of the lowest tuition rates in Florida, Gulf Coast offers you a variety of options focused on quality and practicality.

    The College offers four Bachelor of Science degrees in Digital Media, Technology Management, Nursing and Organizational Management with specializations in Entrepreneurship, Health Services Administration and Emergency Services Administration.

    You can also pursue an Associate in Arts degree with 75 different transfer tracks, workforce-specific Associate in Science degrees and technical certifications, including the Educator Preparation Institute.

    We offer you flexibility with traditional classes, online courses, Continuing Education and professional training courses with classes at convenient times and in multiple locations.

    In addition to the main campus in Panama City, the College holds classes at Tyndall Air Force Base, the North Bay Campus in Southport and the Gulf / Franklin Campus in Port St.

    Joe. The College is also recognized as one of the top-tier military friendly colleges in the country, providing a supportive environment for active duty, reservist and dependents as well as veterans.

    Our goal at Gulf Coast State College is simple to offer the highest quality, accessible and affordable education and training.

    Our students really start here and go anywhere!

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