Search Engine Marketer and Pay Per Click Specialist
LVH Global
Panama, 8, PA
hace 3 días

LVH is a leader in the ultra-luxury home sharing catering to world-traveling high net worth individuals, their family, and business associates through a network of thousands of full service homes in over 100 international destinations.

LVH Global is seeking a full-time, experienced Search Engine Marketer and Pay Per Click Specialist to join our dynamic Marketing team.

As LVH Global’s SEM / PPC Specialist you will drive traffic and ROI via paid client acquisition tactics for

Essential">

https : / / www.lvhglobal.com /

Essential Functions :

  • Manage all paid search tactics (Google, Social Media, SEM, Re-Marketing, etc.)
  • Adjust budgets in light market and competitive conditions.
  • Implement comprehensive reporting across channel to measure conversions, spend & ROI.
  • Collaborate with Sales Team to understand and improve quality of leads.
  • Implement programs with rigorous A / B testing to continually improve performance.
  • Perform ongoing keyword analysis and reporting.
  • Optimize all SEO initiatives regarding content and technical aspects.
  • Research & refine audience targeting based on all demographic factor.
  • Assist with HubSpot nurturing / retention email campaigns.
  • Implement on-going A / B and user experience testing for ads, placements and landing pages.
  • Competencies :

  • Exemplary attendance and punctuality.
  • Focuses and guides self and team members in accomplishing work objectives.
  • Interacts with others in a way that gives them confidence in one’s intentions and those of the organization.
  • Sets high standards of performance for self assuming responsibility and accountability.
  • Compensation :

  • Competitive base salary & bonus plan commensurate with experience
  • Benefit plan
  • Skill and Knowledge Qualifications :

  • Must have at least 3 years of experience managing Google PPC and SEO campaigns
  • Experience in Luxury consumer brand is a plus
  • Google Adwords and Facebook Ads certified
  • Excellent understanding of digital marketing principles, strategies, and best practices.
  • Proven experience managing PPC campaigns across Google.
  • Solid understanding of performance marketing, conversion, and online customer acquisition.
  • In-depth experience with website analytics tools and reporting tools
  • Proficiency in Google Suite
  • HubSpot knowledge is a plus
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