LVH is a leader in the ultra-luxury home sharing catering to world-traveling high net worth individuals, their family, and business associates through a network of thousands of full service homes in over 100 international destinations.
LVH Global is seeking a full-time, experienced Search Engine Marketer and Pay Per Click Specialist to join our dynamic Marketing team.
As LVH Global’s SEM / PPC Specialist you will drive traffic and ROI via paid client acquisition tactics for
https : / / www.lvhglobal.com /
Essential Functions :
Manage all paid search tactics (Google, Social Media, SEM, Re-Marketing, etc.)
Adjust budgets in light market and competitive conditions.
Implement comprehensive reporting across channel to measure conversions, spend & ROI.
Collaborate with Sales Team to understand and improve quality of leads.
Implement programs with rigorous A / B testing to continually improve performance.
Perform ongoing keyword analysis and reporting.
Optimize all SEO initiatives regarding content and technical aspects.
Research & refine audience targeting based on all demographic factor.
Assist with HubSpot nurturing / retention email campaigns.
Implement on-going A / B and user experience testing for ads, placements and landing pages.
Exemplary attendance and punctuality.
Focuses and guides self and team members in accomplishing work objectives.
Interacts with others in a way that gives them confidence in one’s intentions and those of the organization.
Sets high standards of performance for self assuming responsibility and accountability.
Competitive base salary & bonus plan commensurate with experience
Skill and Knowledge Qualifications :
Must have at least 3 years of experience managing Google PPC and SEO campaigns
Experience in Luxury consumer brand is a plus
Google Adwords and Facebook Ads certified
Excellent understanding of digital marketing principles, strategies, and best practices.
Proven experience managing PPC campaigns across Google.
Solid understanding of performance marketing, conversion, and online customer acquisition.
In-depth experience with website analytics tools and reporting tools
Proficiency in Google Suite
HubSpot knowledge is a plus