Implements the local go-to market product marketing strategy, including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy.
Achieves product marketing targets and budgets through regular oversight and definition and implementation of improvement plans as needed.
3. Business Plans
Executes annual marketing plan in conjunction with relevant Business Units / Product Groups. Prepares business plans focused on business development for a defined market.
Coordinates market analyses with Sales team members and defines appropriate forecasts and plans. Evaluates and shares customer research, market conditions and competitor data.
Oversees sales execution for assigned products by providing relevant materials and guidance to Sales team(s).
Drives sales efficiency by delivering appropriate product knowledge information and training (technical and sales) for each Sales person.
Facilitates know-how sharing and cross-collaboration.
We are looking for a candidate with bachelor degree Electrical or Electromechanical engineering.
This position will be based in our office in Panama.
It also desirable that you have the following knowledge, skills and experience :
Contract type : Regular / Permanent Business unit : Distribution Solutions Job function : Marketing
ABB (ABBN : SIX Swiss Ex) is a pioneering technology leader in power grids, electrification products, industrial automation and robotics and motion, serving customers in utilities, industry and transport & infrastructure globally.
Continuing a history of innovation spanning more than 130 years, ABB today is writing the future of industrial digitalization with two clear value propositions : bringing electricity from any power plant to any plug and automating industries from natural resources to finished products.
As title partner in ABB Formula E, the fully electric international FIA motorsport class, ABB is pushing the boundaries of e-
mobility to contribute to a sustainable future. ABB operates in more than 100 countries with about 147,000 employees.