Data & Analytics Manager, Digital Marketing
LLA
Panama
hace 2 días

What's The Role?

The Data & Analytics Manager will be responsible for the development of Liberty’s marketing analytics strategy, defining globally agreed analytics standards, and provision deep and actionable insights from marketing performance to inform optimization and strategic decision making.

Reporting to the Head of Digital Marketing, this individual (they / she / him) will be responsible for the journey towards providing a 360 view of our customers, providing the business with data-led insights and owning the roadmap for the development of our marketing analytics strategy.

What You ll Do

  • Collaborate with the dedicated marketing channel leads on all things data & insight.
  • Own our Customer Data Platform and define the strategy for personalization, upsell and crosssell opportunities and customer insights.
  • Prioritise and own the roadmap of Marketing Analytics, being the go-to person for planning, challenging the value of, and the delivery of analysis projects.
  • Translate business questions into requirements for data analytics, ensuring the needed tracking is defined and in our analytics tools.
  • Define and analyze consumer patterns, trends, and metrics to identify new opportunities for growth. This would include ecommerce performance, media opportunity analysis, etc.
  • Define needs for dashboards (strategic level) and build and facilitate the use of standard reports and self-service in the global marketing team and the local marketing teams along with training, sparring and support (tactical and operational level).
  • Carry out ad hoc analyses on specific topics both in agreement with marketing and business leads and on your own initiative.
  • Turn raw data into meaningful marketing and business insights.
  • Utilise customer and e-commerce data to identify the direction our propositions should take and how we optimise our cross-selling opportunities.
  • Develop consumer insights from historical trends and existing data, share and interpret those findings with senior leadership.
  • Preferred education / qualifications

  • BS / BA degree in Mathematics, Economics, Computer Science, Information Management, Statistics or similar
  • Fluent in English (verbal and written).
  • Specific Knowledge & Experience

  • 4+ years in marketing analytics or performance marketing with experience in PPC and or Social a plus.
  • Confident utilising SQL to manipulate and process large data sets to enable concise reporting and analysis. Preferably with knowledge of SPSS, Python and R.
  • Subject matter expert in audience and marketing data (familiar with customer and transactional data, marketing channels, purchase funnels, comms performance).
  • Ability to present and communicate detailed analysis to non-technical stakeholders, knowing how to convince different audiences.
  • Passion for visualising data in a meaningful and actionable way, pioneering new techniques.
  • Excellent working knowledge of Google Analytics, Google Search Ads / Adwords, Facebook platform, PowerBI, NGDATA and Google Data Studio.
  • You are a digital analyst who loves marketing, or a marketing / customer analyst who loves digital.

    Skills & Abilities

  • Demonstrated effectiveness at working in a cross-functional, matrix organization to project manage and deliver results.
  • Strong project management / organizational skills with the ability to successfully manage multiple projects simultaneously for different teams targeting different audiences.
  • Strong written and verbal communication skills, English and Spanish, ability to form strong business relationships across multiple locations.
  • Proven ability to operate flexibility in complex and dynamic working environment.
  • Demonstrable ability to empower and motivate individuals at all levels of the organization.
  • Team player with the ability and desire to work out problems when they occur.
  • Strong interpersonal skills with the ability to coordinate across various departments within the organization
  • Strong analytical skills experience with reporting and data analysis.
  • Who We Are

    We are the leading telecommunications company, connecting more than 40 markets in Latin America and the Caribbean with our video, broadband internet, telephony, and mobile services under the consumer brands VTR, Flow, Liberty, Más Móvil, BTC, and Cabletica.

    We started small, and now we’re growing. We’re excited about the future as we strive to unlock opportunities in the region.

    Why join us

    Technology excites us enables us and drives us. We re proud of the services we provide, the markets that we serve, and our people coming together to enhance our customers lives with technology so that they can connect, work, live and play without missing beat.

    Throughout Liberty Latin America, our passion and pride are brought to life through our shared vision to bring innovation that will create moments that matter to our customers, delivering growth in our markets with one vision, one culture, and one team.

    Liberty Latin America provides equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, color, citizenship, disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, marital or domestic partner status, military or veteran status, national origin, pregnancy / childbirth, race, religion, sexual orientation, or any other category protected by federal, state, and / or local laws.

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