PURPOSE & OVERALL RELEVANCE FOR THE ORGANIZATION
The focus of this role will be to drive pre-season planning / sell-in and OTB management across Franchise partners in the CAC region.
You will be responsible for delivering the sample orders for each of the countries by partner. Constant analysis of sell-out data for franchise doors and accounts to provide fact-based merchandising recommendations to clients during the negotiation phase, season sales and buy check.
Lead the Franchise pre-season planning with a Brand Lead Retail mindset. Develop concrete action plans to improve the overall product buy from a commercial perspective.
Ensure the given budget for the channel is invested to achieve targets by client and doors by effectively building the range / assortment plan in DTC.
Own the financial planning on a business segment and store level.
Lead the implementation of Buying and Trading strategies, processes and tools with local teams aligned with Franchise targets.
Constantly analyze sell-out data from Franchise doors and provide recommendations to the commercial team taking various dimensions into consideration like, consumer- & sell-out trends, key product concepts, space management, and category analysis.
Responsible of tracking B&T KPI s for the channel such as : Standard Margin, Weeks Cover, Net Sales FP, Sell Thru, Full Price Sell Thru, exclusives, Marketing Campaign Investment, Speed, Option Turn, Franchise Investment and have a buy check with the partner at the end of the season.
Lead the category ecosystem mapping and store segmentation for CAC to ensure the correct product segmentation.
Guide the partner s team with the correct execution of the Go to Market strategy (RID, Exclusives, Pre-launch, prices) with the direction and guidance of the CTC.
Strategically coordinate with the commercial team the end of season strategy (markdown policy, carry forward, product phasing, end of season sale, new season availability tracking)
Drive constant improvement of product & assortment plan efficiency
Monitoring replenishment parameters and stock outs and close cooperation with Order Book to maximize short term business opportunities
Lead additional category related projects.
Lead B&T Trainings for franchise partners.
Store and market visits with Franchise Partners as needed and advised by the business.
CAC Franchise Sr. Manager
CAC Franchise Account Managers
CAC Sales Director
CAC Key Account team
All DTC LAM Functions
Go To Market (GTM) local teams
Regional B&T team
Business Franchise Partners
KNOWLEDGE, SKILLS AND ABILITIES
Strong presentation and persuading skills
Commercial driven personality
Excellent numerical and analytical skills
Structured, organised and process oriented
Ability to work effectively within a team environment
Lives and breathes sport and fashion and anticipates consumer trends
Language Skills : Spanish mother tongue or very well, English advanced ((oral & writing)
IT Skills : Excel excellent / Word, Excel and PPT Advanced
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS
University degree in business, ideally with marketing and sales focus or equivalent professional experience
3 - 5 years of experience in merchandising
Industry : ideally in apparel / fashion / shoes or FMCG
Exposure : sports, fashion
At adidas we have a winning culture. But to win, physical power is not enough. Just like athletes our employees need mental strength in their game.
We foster the athlete s mindset through a set of behaviors that we want to enable and develop in our people and that are at the core of our unique company culture the 3Cs : CONFIDENCE, COLLABORATION and CREATIVITY.
CONFIDENCE allows athletes to make quick decisions on the field, to reach higher. For us at adidas confidence means acknowledging that we don’t have all the answers.
But we are willing to take risks, we try new things. And if we fail, then this is part of our learning it helps us improve.
COLLABORATION . Every elite athlete relies on partners : coaches, teammates, and nutritionists. We, too, know that we are stronger together.
Winning as one team takes open and candid dialogue, inclusiveness and trust in each other’s abilities and talents.
Being the best sports company in the world takes CREATIVITY . No great athlete succeeds by copying their predecessors’ training plans and strategies.
We have to be open to new ideas, explore, gain an edge and stand out. Only then can we succeed.
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We are an Equal Opportunity Employer.