Commercial Supervisor and Ecommerce Champion CACEM
Panama, Panama
hace 3 días


As the Commercial Supervisor & Ecommerce Champion, you will be accountable for creating value through driving sales and developing strong relationship with key customers in your dedicated area.

You will create the legacy of Bacardi and drive the company’s presence and growth in the region.Your will be involved in decision making with an impact to the business.


For this role you must be self-confident, with personal drive and a strong work ethic to proactively seek opportunities for our brands.

Commercial & Ecommerce knowledge as well as ability to develop strategic relationships with multiple cultures and distributors with strong focus on executing with excellence will be key to your success in this role.



  • Execution with excellence of our Integrated Activity Plans (IAP) in all channels of your markets of responsibility working closely with our distributor’s commercial teams, Bacardi Customer & Consumer Marketing Primos & Local Ambassadors.
  • Support the process of the annual Integrated Activity Planning (IAP) by providing relevant insights from a commercial and market perspective that enable the development of the correct JTBD and initiatives.
  • Manage territory / channel / account business performance, working with distributor teams to ensure delivery of commercial and financial objectives (NSV, GP, AR collections, sales volume, distribution, execution, etc ) as established in the IAP and internal financial plans.
  • Follow up on collection of monthly data from distributors (Sales, Inventories, Pricing, etc ) as well as continuous monitoring of information such as inventories in distributors, pricing vs competitors in key channels and sales of all our brands per SKU in the markets of your responsibility to identify opportunities and / or avoid stockouts.
  • Create and ensure the integration of innovative Ecommerce strategies in the JBPs of key customers of defined key markets (PA, CR & GT) for the Ecommerce channel development of CACEM.
  • Build, manage and maintain effective long-term relationships with customers of our On / Off trade channel, distributors of all our portfolio of brands & Ecommerce key customers.
  • Lead & give follow up with CACEM commercial primos to secure excellence in execution of the Ecommerce channel within key customers in PA, GT & CR (AVQPAP).
  • To be the local Digital Commerce expert & help build broad organizational expertise in alignment with the regional and global teams.
  • Provide continuous input to the Commercial and Marketing leadership team of CACEM on key channel, customer, consumer and competitor information of your markets.
  • Support the CACEM leadership team in the construction process of our monthly IBP & M&E regional reports. Lead Ecommerce reporting analysis and data collection from distributors of the cluster thru commercial primos.
  • Follow up on distributors order placement and their fulfilment within lead-times with our supply teams.
  • Communicate frequently & effectively with customers & consumers to seek inputs for product and service improvement to capitalize in opportunities or solve any issue required.
  • Ensure measurement & evaluation culture within our distributors to maximize ROI of our A&P resources.
  • Any other duties related to the position
  • Skills and Experience


  • 3-5 years minimum experience in sales, brand plan execution & digital commerce.
  • Strong negotiation skills.
  • Strong consumer & customer focus
  • Verbal / written skills at all levels in an organization; ability to generate meaningful presentations
  • Degree and / or professional marketing / business qualifications
  • Proficiency in English
  • Ability to work under pressure and to deal with ambiguity to solve issues related to the business.
  • Strong analytical skills (able to identify business opportunities & insights).
  • Experience in the Luxury category and Spirits and / or Beverage Industry is an advantage

  • Planning and Organising : sense of urgency, excellent agenda, and time management.
  • Able to multitask and follow up on several different markets / projects. Proactive, resilient and entrepreneur oriented.
  • We are looking for people who are globally mobile and aspire to experience different cultures.
  • Self-confidence and the ability to project gravitas, authority, and expertise.
  • Demonstrate leadership qualities and set an example internal & externally to the organization.
  • Ability to work independently, effectively and deliver targets with remote supervision.
  • Strong interpersonal skills to foster relationships with trade, consumers, primos and distributor staff.
  • Belonging : You have a strong capacity to create a culture of Belonging’, where people feel appreciated for who they are, what they do, and who they can become
  • Self-Awareness : You have high levels of self-awareness, are reflective and know yourself well, understanding both your own strengths and weaknesses and your impact on others
  • People Agility : You bring a deep ability to understand and relate to people and navigate through tough situations to harness and multiply collective performance.
  • Results Agility : You demonstrate consistent delivery of results in first-time situations by inspiring teams, exhibiting a presence that builds confidence in yourself and others.
  • Mental Agility : You can think critically to penetrate complex problems and expand the possibilities by making fresh connections.
  • You think strategically whilst being execution focused and bring creativity to the challenges you are presented with.

  • Change Agility : You have a deep natural curiosity, desire to experiment and ability to effectively deal with the heat of change.
  • You have a growth and learning mindset : ready to test, stumble, learn and apply from experience

    Our culture

    We share the passion and entrepreneurial flair of our founder and are guided by our three culture pillars - Fearless, Family and Founders, they inspire our Primos to be the best they can be and drive us forward in all we do.

    But what does this mean?

  • Being Fearless; means adopting an agile mindset, being comfortable trying new things and taking risks. We are empowered to question, challenge and innovate.
  • Family; We treat each other, and our communities, like Family. Always.
  • Founders; The spirit of entrepreneurship is at the heart of everything we do. We see the business as if it’s our own. We do the right thing for the business and we all take accountability for our work.
  • When you join Bacardi, you become part of our family and gain more than just a job.

    Disclaimer : Bacardi is an equal opportunity employer that values workforce diversity. Diversity is core to our business : by embedding diversity into all aspects of our culture, we maximize the opportunity to achieve sustainable business success and growth.

    The duties and responsibilities described in the role profile might not be a comprehensive list.

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