Key Responsabilities :
Develop and lead the Revenue Management Strategy Process for the Merchant Product, developing and designing processes and best practices for the overall Tigo Money team to create revenue management strategies for new and existing product / services offerings with the goal of attracting new and retaining existing customers and at the same time meets and maximize revenue goals.
Work closely with the Consumer & Market Insights and Analytics to formulate strategy, conduct testing, execute revenue management strategies and develop field communications in accordance with the aligned strategies.
Takes ownership of the performance and revenue management topic for the Merchant products in all aspects of the business.
Identify and build the elasticity and product behavior algorithms to ensure a clear product and market behavior models
Drive deep analysis (data) for demand, forecasting, planning and tactical revenue management actions for products and services
Manages in-life product performance market share, sales, profitability, discounts, growth initiatives, etc. Leading special projects as assigned
Leads a cross-functional team to support and drive the success of the category products portfolio assigned. Including demand, offer and competitors
Liaises with internal partners in strategic planning, promotions, positioning, and creative development to growth revenues and maximize opportunities
Develops and maintains strong relationships with key stakeholders, including product, financial, IT, data and others key teams.
Identifies opportunities for process / business rule improvement to drive efficiency and results. Including identifies market, segment, and channel opportunities.
Develop business cases and deep analysis / modelling to assign resources & new initiatives
Design and implement a channel & distribution strategy and performance analysis
Main Interfases :
Head of Revenue Management, CMO, CPO, CTOs / Digital / IT, In-country Head of MFS, Head of User Engagement, Head of Marketing Performance, Head of Customer Intelligence & Head of Marketing Performance
Desired Skills :
Skilled at developing and managing direct reports with effective team building skills and conflict resolution management
Excellent communication and presentation skills with the ability to communicate effectively across various departments
Highly organized with the ability to multi-task and manage competing priorities and report directly to the executive teams & Regional ecosystems
Strong analytical and data driven decision-making skills, highly data-driven and metrics focused leader with a history of implementing best in class marketing processes and systems to enable effective high growth
Proficient in setting sales targets and forecasts and market analytics
Attention to detail and data driven with strong intuition for the customer’s perspective
Desired Professional Experience :
Minimum 5 years’ experience in revenue management or related field.
Proved experience as revenue management in a regional / LATAM environment
Proven experience and expertise in acquisition, growth and digital performance Fintech experience
Adept at working in a data driven, fast moving environments with a bias for action
Proven success in developing and scaling a Fintech brand
High energy and action-oriented
A history of leading teams to successful outcomes
An aggressive self-starter but still a humble team player with a collaborative style