Regional Key Account Manager (m/w/d)
Red Bull
Ciudad de Panama, PA
hace 8 horas
  • Business Administration or Industrial Engineering degree.
  • Fluency in English (verbal & written)
  • Permanent, Full-time

In charge of the development, implementation and tracking of Red Bull’s sales strategy. There by delivering sales, volume and profitability targets for major regional KAM Customers are crucial responsibilities. Hands-on leader and team player who is able to set clear expectations and objectives, who sets aggressive goals and delivers on key initiatives. Needs to be able to devise a medium-term vision, based on thorough understanding of customers, trends and opportunities with attention to detail. A creative, analytical, and challenging personality, oriented towards actions, who is able to build strong strategic customer relationships and to collaborate within the company cross-functionally and internationally.

Areas that play to your strengths

All the responsibilities we'll trust you with:


Lead and manage the implementation of Red Bull’s commercial strategy at all key customers. Develop short and mid-term customer strategies in line with the overall national sales policy. Implement national price strategies and establish the customer pricing accordingly.

The person needs to feel comfortable to take calculated risks, identifying and exploiting opportunities and to achieve business advantages.

Also, lead the local teams in specific topics related to key costumers, tracking, and driving main projects with them. Sharing best practices with colleagues and customers which enable Red Bull to gain competitor advantage is a matter of course


Analyze available data sources (e.g. Nielsen, scanner and customer data) and derive customer’s growth opportunities. Continuously plan sales forecast and prepare trade spend budget to hit profitability targets. Develop plans for annual business and effective promotion. Prepare yearly negotiations (including different scenarios) with focus on Red Bull’s sales drivers and Red Bull’s customer spend strategy. Produce excellent conceptual selling decks and establish Red Bull as the category leader.


Conduct and lead yearly negotiation process at key customers. Agree with customers on Red Bull’s Perfect Store concept.


Continuously track and adjust volume and profitability targets by using existing sales reports. Prepare and discuss success of executed plans (e.g. promotions) with customers and show Red Bull’s contribution to customer’s business. Use the Perfect Store Audit to manage the execution in store effectively.


Continually research to understand customer needs better and respond with programmes (in line with the brand equity) that are mutually beneficial. Develop effective partnerships for Red Bull to be regarded as key supplier and engine for profitable growth. Strive for Category Captaincy with key strategic retailers within the energy category. Build strong intercompany networks and establish a close cross-functional relationship with Trade Marketing. Jointly develop winning customer category strategies and conceptual sells.

Your areas of knowledge and expertise

  • Business Administration or Industrial Engineering degree.
  • A proven track record of 3-5 years professional experience in Key Account Management and/or Field. Force Management, ideally with FMCG/beverage background.
  • Experience in Category Management preferred.
  • Cross-functional experience in Trade Marketing/Consumer Marketing is a plus (not mandatory).
  • Strategic ability -- develop specific, valuable, innovative and commercially focused strategies but also grasp the ‘bigger picture’.
  • Commercial acumen -- strong understanding of sales processes and financial systems.
  • Strategic and innovative commercial awareness.
  • Ideally can work with SAP/BI to plan and track sales results.
  • Analytical skills -- strong planning and negotiation skills with a sound understanding of financial bottom line implications of sales and marketing decisions.
  • Able to analyze sales and customer data, take the best conclusion, develop initiatives with the highest value for the shopper, customer and Red Bull.

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