Manager Retention (TEMP)
Panama City, 8, PA
hace 2 días

This position is a 6-month mission that we are opening during a maternity leave.

Purpose & Impact on Organization :

This role is key to the successful implementation of the Retention / CRM Strategy in the LAM Market and is responsible for maximizing the results (as measured by incremental sales, ROI, LTV, NPS) of CRM campaigns across all brands in LAM

  • Ensure CRM is integrated in everything we do, maximizing every opportunity to capture consumer data e.g. Euro Football Championships, World Cups, Olympics and local Brand Campaigns
  • Work with the local sales channels (eCom and Retail) to execute best practice consumer centric campaigns in accordance with the cross-
  • channel marketing governance rules, leveraging Brand and sales opportunities

  • Work with local BU’s / Brand Teams and key stakeholders to generate engaging content that keeps consumers coming back for more
  • Establish effective Retention-DTC / CRM processes that systemize 1-2-1 consumer engagement in a scalable model
  • Act as consumer champion in the LAM Market to ensure that the consumer is at the heart of everything we do
  • Be the expert on potential data sources so as to continuously add value to the quality of the adidas database and resulting consumer engagement
  • Key Responsibilities :

    In line with the global Retention / CRM Strategy, and in collaboration with eCom, Own Retail, and Brand counterparts :

  • Implement the local Retention / CRM strategy and approach
  • Implement a local annual Retention / CRM calendar across all categories and sales channels
  • Manage and implement e-mail marketing strategies x-channels
  • Coordinate a small team that will be responsible for the newsletter operation and other projects
  • Manage transactional emails following regional and global strategies
  • Manage commercial & Retention / CRM campaigns / initiatives
  • Implement multi-channel / omni-channel 1 : 1 marketing campaign
  • Work closely with the adidas Marketing Services Provider (MSP) briefing and monitoring them on all aspects of campaign management operations to ensure maximum results are achieved and high-
  • quality standards are maintained

  • Share best practice with your Retention / CRM colleagues across all markets
  • Based on past campaign results and working with the Marketing Intelligence Team, identify and propose new campaigns and functionalities
  • Champion data-driven (fact-based) decision making collaborate with the Marketing Intelligence Team to develop a thorough understanding of our consumers to drive personally relevant relationships with them
  • Establish links with potential partners, including via colleagues in Sports Marketing, to develop personally relevant, inspiring content and consumer experiences
  • Ensure keep up to date with developments in the Retention / CRM market including data-driven marketing, social media, mobile and new channels, platforms, methods and tactics
  • Key Relationships :

  • adidas Group consumers
  • Global Retention-DTC / CRM Operations
  • Country : Brand Director, Brand Comms, Category and Digital Managers, eCom Marketing Activation,
  • eCom : Merchandising, Business Analytics, Digital Merchandising
  • Brand : BU’s, Retail Marketing, SPOMA, Media Activation, Newsroom
  • Knowledge, Capabilities and Experience :

  • 2+ years of Retention-DTC / CRM experience
  • Demonstrable knowledge and use of CRM software, in particular Campaign Management Tools (ideally such as Adobe Analytics and Microstrategy)
  • Familiar with different data sources and data-driven marketing best practice
  • Demonstrable knowledge and use of CRM data management processes
  • Knowledge and use of CRM Analytic Tools would be an advantage
  • Strategic, consensus-building and results-driven
  • Leadership, problem-solving and decision-making abilities
  • Strong project management and excel skills
  • Passionate about CRM with strong communications skills, written and verbal
  • Strong Microsoft Office skills
  • Minimum Qualifications :

  • University degree in business, ideally with marketing and sales focus or equivalent professional experience
  • 2+ years of CRM and management experience
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