CP&A Executive Venture Central America
Panama City , Panama
hace 10 días

Context / Scope :

  • The Caribbean and Central America (CCA) is one of Diageo’s most diverse and profitable markets. It is the number 1 market in Latin America and the Caribbean (LAC) in terms of profitability, both in absolute and margin terms, and close to number 2 in terms of NSV.
  • Globally, we are the second most profitable market for Diageo, after North America.

    Purpose of role :

    The CP&A Executive supports the CP&A Manager on the execution of the activation calendar and commercial plan, ensuring its completion within the Cycle Planning and Briefing process and supports evaluation / learning back into the wider business.

    The CP&A Executive supports the CP&A Manager in delivering Field Sales, Account Management and Distributors Teams the tools and support materials to drive brilliant execution within the channel / customers, and in setting channel specific brand and category execution guidelines and standards.

    The role also tracks and evaluates channel in-store execution against well-defined scorecard metrics, ensuring we deliver on time every time to our customers.

    Top 3-5 Accountabilities :

  • Supports CP&A Manager in planning and executing the commercial / activity calendar ensuring we have effective promotions and a winning mix of brand & category activity to drive business performance within customers / channel and that all deliverables are OTIF.
  • Supports CP&A Manager on leading a transformational change focused on delivering flawless planning and execution through an effective cycle planning & briefing process.
  • Tracks channel in-store execution compliance of cycle activity plans and promotional plans (Brands and category plans) against well-
  • defined Execution Scorecard metrics (distribution, visibility, share of shelf, Scale )

  • Tracks A&P and trade spend highlighting its evolution to CP&A Manager and is responsible for preparing activities Pre and Post M&E
  • Coordinates special packs and creates / executes in-store / outlet visibility solutions and support materials to drive brilliant execution in the PoS, focusing on channel needs and execution guidelines;
  • Owns and ensures the Commercial Standards Outlet Execution and Customer Planning implementation.
  • Performs regular trade visits to identify opportunities and provide solutions to drive incremental sales.
  • Qualifications and Experience Required :

  • Bachelor’s Degree required in Business or related field.
  • English and Spanish required.
  • Minimum 2 years of experience in sales and / or customer marketing / trade marketing areas with specific experience of distributor based businesses.
  • Understanding about how the total sales organization operates and how to drive its effectiveness.
  • Ability to build relationships and work collaboratively internally and externally with good influential and negotiation skills.
  • Ability to work around and within a variety of different market conditions and demographic factors.
  • Strong analytical, presentation and project management skills.
  • Proactive, self-motivated, tenacious with commercial drive and commercial curiosity.
  • Excellent knowledge of Microsoft PowerPoint and Excel.
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