Context / Scope :
The Caribbean and Central America (CCA) is one of Diageo’s most diverse and profitable markets. It is the number 1 market in Latin America and the Caribbean (LAC) in terms of profitability, both in absolute and margin terms, and close to number 2 in terms of NSV.
Globally, we are the second most profitable market for Diageo, after North America.
Purpose of role :
The CP&A Executive supports the CP&A Manager on the execution of the activation calendar and commercial plan, ensuring its completion within the Cycle Planning and Briefing process and supports evaluation / learning back into the wider business.
The CP&A Executive supports the CP&A Manager in delivering Field Sales, Account Management and Distributors Teams the tools and support materials to drive brilliant execution within the channel / customers, and in setting channel specific brand and category execution guidelines and standards.
The role also tracks and evaluates channel in-store execution against well-defined scorecard metrics, ensuring we deliver on time every time to our customers.
Top 3-5 Accountabilities :
Supports CP&A Manager in planning and executing the commercial / activity calendar ensuring we have effective promotions and a winning mix of brand & category activity to drive business performance within customers / channel and that all deliverables are OTIF.
Supports CP&A Manager on leading a transformational change focused on delivering flawless planning and execution through an effective cycle planning & briefing process.
Tracks channel in-store execution compliance of cycle activity plans and promotional plans (Brands and category plans) against well-
defined Execution Scorecard metrics (distribution, visibility, share of shelf, Scale )
Tracks A&P and trade spend highlighting its evolution to CP&A Manager and is responsible for preparing activities Pre and Post M&E
Coordinates special packs and creates / executes in-store / outlet visibility solutions and support materials to drive brilliant execution in the PoS, focusing on channel needs and execution guidelines;
Owns and ensures the Commercial Standards Outlet Execution and Customer Planning implementation.
Performs regular trade visits to identify opportunities and provide solutions to drive incremental sales.
Qualifications and Experience Required :
Bachelor’s Degree required in Business or related field.
English and Spanish required.
Minimum 2 years of experience in sales and / or customer marketing / trade marketing areas with specific experience of distributor based businesses.
Understanding about how the total sales organization operates and how to drive its effectiveness.
Ability to build relationships and work collaboratively internally and externally with good influential and negotiation skills.
Ability to work around and within a variety of different market conditions and demographic factors.
Strong analytical, presentation and project management skills.
Proactive, self-motivated, tenacious with commercial drive and commercial curiosity.
Excellent knowledge of Microsoft PowerPoint and Excel.