What's the role :
The Senior Specialist will develop a digital communications strategy that utilizes our social media channels and the company’s website to deliver clear and consistent messaging to stakeholders.
The individual will be required to design a strategy that will support Liberty Latin America's (LLA) goals to proactively manage the company’s corporate reputation and brand, reinforce the company’s culture, and support growth.
As part of this digital strategy, the individual will drive our employer brand efforts from a communications standpoint, helping to build the company’s profile as an employer of choice.
What you'll do :
Digital and Social Media Strategy and Management :
Leverage a multi-faceted set of digital and social channels that will capture the attention of our stakeholders and build greater awareness and excitement for our company
Create an editorial calendar of regular digital and social communications, in collaboration with the communications team, to present the LLA brand and culture in a compelling and consistent manner
Consolidate and centralize the management of LLA’s corporate global social media channels and provide content direction for locally managed platforms
Manage organic content needs in partnership with the communications team
Develop creative content to be used on social media channels and align our local market efforts to company-wide moments
Work with Director, Communications to maintain the consistency of LLA’s established brand voice
Build LLA’s profile as an employer of choice by bringing to life our employee philosophy through digital communications channels to support our talent acquisition efforts
Support LLA’s global campaigns from a digital and social media perspective (i.e. International Women’s Day)
Manage the planning, organization, creation, and publishing of all content on LLA’s company website
Provide support to LLA’s Communications Team :
Collaborate with the Communications and People team on communications support
Coordinate change management and transformation communication programs
Monitor and measure the impact of social media communications efforts :
Create global KPI’s and streamline reporting systems to measure success of communications efforts across digital channelsthrough statistics and analytics
Propose solutions for increasing the effectiveness of programs based on measurement findings
Manage budgets appropriately :
Ensure activities are delivered within budget and that suppliers and third-party contractors provide the best service at competitive prices
Knowledge and Experience :
Degree in Communications, Journalism, Marketing, or a related field
Must be able to plan, execute, and optimize a social media strategy
Must have experience managing a corporate website
Must be able to work with cross-functional stakeholders to achieve a common goal
Experience with multinational companies, preferably in Latin America and The Caribbean
Ability to build strong working relationships across the company at all levels
Comfortable working in a regional matrix structure through collaboration and relationship management
Mastery of written and oral communication skills with a high attention to detail
Passion for and deep understanding of all things digital, especially social media platforms, website development, and mobile experience
Ability to conduct data analysis for social media measurement and analytics
Language skills in both English and Spanish highly valued
Who We Are
We are the leading telecommunications company, connecting more than 40 markets in Latin America and the Caribbean with our video, broadband internet, telephony, and mobile services under the consumer brands VTR, Flow, Liberty, Más Móvil, BTC, and Cabletica.
We started small, and now we’re growing. We’re excited about the future as we strive to unlock opportunities in the region.
Why join us
Technology excites us enables us and drives us. We re proud of the services we provide, the markets that we serve, and our people coming together to enhance our customers lives with technology so that they can connect, work, live and play without missing beat.
Throughout Liberty Latin America, our passion and pride are brought to life through our shared vision to bring innovation that will create moments that matter to our customers, delivering growth in our markets with one vision, one culture, and one team.
Liberty Latin America provides equal employment and advancement opportunities to all colleagues and applicants for employment without regard to age, color, citizenship, disability or perceived disability, ethnicity, gender, gender identity or expression, genetic information, marital or domestic partner status, military or veteran status, national origin, pregnancy / childbirth, race, religion, sexual orientation, or any other category protected by federal, state, and / or local laws.