Purpose & Overall Relevance for the Organization : Support the key brands strategies and category priorities through cross-functional collaboration and flawless execution of the Go-To-Market (GTM) plans.
Facilitate the implementation of the regional ONE RANGE strategy, contributing to the global brands Range and increasing the company's profitability.
Properly deploy into channels / clients the regional strategy for product franchises, prices, exclusives, etc.Build and execute strategies to enable successful sell-in and sell-out of product ranges and services according to the category net sales and standard margin targets.
Act as the link between regional teams and the marketing and channels in the country.Key Responsibilities : Generate the input, with local expertise, to the regional CTC Range Architecture team and BU (Business Unit) Range Managers on needed articles, specific retailer needs such as SMUs (Special Make-Ups) and other volume / image business opportunities to maximize the category's potential in the country.
Keep the track of the latest trends in the country that are related to the category, the target consumer and the competition, providing relevant input to region when needed.
Lead the GTM execution for the assigned category / categories within the country by ensuring all the x-functional areas are properly implemented by closely tracking for the flawless execution of the category plans.
Responsible for pricing adjustments aligned with BS (Business Segment) & BU targets and Pricing Guidelines provided by market to maximize range profitability and competitiveness and alignment with global guidelines.
Be the key contact for local commercial and the brands activation teams for the assigned category in the country.Provide inputs regarding the regional BS & BU forecast, RID / RED (Retail Intro Date / Retail Exit Date) and segmentation as category expert in country, providing a feasibility check for the centralized processes.
Maintain regular analytics on the sell-in and sell-out performance of the assigned category, propose and steer timely manner corrective actions if needed.
Provide any required scenario analysis related to the category, and participate in 90-60-30 Days Meetings to be fully aligned with the status of the brands activations for the category, and take corrective actions in case they are necessary.
Support the preparation of the sell-in process including : SMM (Sales and Marketing Meeting) presentations, creation of sell-in tools, offer of exclusive products to clients and other relevant packages.
Support the country Account Marketing team to make sure the other areas understand the seasonal strategy, RSM (Retail Space Management) assortment, key priorities, etc for a successful sell-in, being also the link to regional teams.
Update timely and according to the GTM calendar the seasonal planning tools (RMA and SYSPHERA) with the country strategic information (prices, RID / RED, volumes, etc).
Key Relationships : Market teams : BU, CTC.Country teams : Brands Comms, Account Marketing, Trade Marketing, DTC Marketing, Sales, Own Retail, Operations.
Knowledge Skills and Abilities : High influencing skills and ability to make fact-based decisions.Strong presentation and communication skills.
Strong analytical skills and attention to details.Advanced skills in MS Office.Advanced cross-functional Marketing knowledge and country experience in sport and / or fashion / lifestyle categories (sporting goods industry preferred)Consumer-focused with deep product understanding and the ability to balance the Brands and Commercial priorities to build channel, and consumer specific activation plans.
Requisite Education and Experience / Minimum Qualifications : 5 years of experienceUniversity degree in business, ideally with marketing and sales focus or equivalent professional experience.
Merchandising experience is a plus.