Data Scientist
MSD
Panama
hace 3 días

JOB DESCRIPTION Job Requirements

Our Digital team is innovating how we understand our patients and their needs. Working cross functionally we are inventing new ways of communicating, measuring and interacting with our customers and patients through digital channels and technologies.

Overall description Functions and responsibilities

Data Scientist is responsible for developing, structuring and animating data activities (prescriptive and / or predictive analysis) enabling to make business recommendations.

Those recommendations aim at guiding / challenging strategical and tactical marketing decisions (ex : customer segmentation, optimal level of investment per channel, prediction of customer engagement based on historical data).

Main activities :

Analyze data and advise (60 %)

  • Within agile marketing, identifying business needs to which he can provide solutions using data.
  • Identifies the relevant data sources in the existing bases but also outside (Open)
  • Structures and prepares data by ensuring its reliability and integrity
  • Realizes advanced descriptive analysis (eg : description of customer pathway )
  • Realizes predictive analysis (eg : customer segmentation based on historical data and / or demographic, predictive analysis on e-mails opening, etc ) and prescriptive (ROI) using data processing languages and statistics (eg : SQL, R, Python)
  • Reports and communicates analysis in a clear and simple way
  • Transforms his analysis into business recommendations / marketing actions
  • Advises the marketing team on the technical design of campaigns
  • Coordination of data activities (30%)

  • Within agile marketing, ensures the coordination of integration / structuration / visualization data analysis activities
  • Ensures the progress of Data activities within the agile team and provides regular feedback to the Data Department Manager
  • Actively contributes to the Data Community and sharing of good practices
  • Sensitize and educate about data (10%)

  • Updates knowledge and skills regularly, and keeps track of technological trends in his field of activity
  • Educative / awareness role marketing on predictive and prescriptive approaches
  • Promotes the sharing of knowledge and good practices
  • Training

    5 years in higher education in a quantitative field, like statistics, IT, engineering, mathematics or other related field (eg : ENSAE, DAC (data apprenticeship knowledge), MIAGE (Business intelligence), TSI (statistical treatment of information), D&K (data and knowledge)

    Experience

  • 3 to 5 years in an analyst position ideally in pharmaceuticals or medical and life sciences, digital marketing or in Consumer Centric business, environments that mix different levers of marketing action (eg : Mass distribution, Distribution, Luxury ).
  • Experience working with large data sets, relational databases (SQL) and continuous systems (Hadoop, Hive)
  • Experience in data visualization (Tableau, Spotfire, TIBCO, R Shiny or other Python Libraries)
  • Experience in online, mobile and social data would be a plus
  • Demonstrated curiosity for issues of access to digital data (technical aspect, as well as an appetence for understanding and exploring data architecture in relation to business and IT)
  • Technical Knowledge :

  • Knowledge of typical pharmaceutical data sources (physician prescriptions, institutional commercial data, patient data, etc.
  • and the modeling of promotional responses

  • Knowledge of R, Python and / or SAS essential; knowledge of other statistical packages (SAS, PSPSS, RapidMiner, etc.) would be helpful.
  • Advanced knowledge of statistical techniques, data mining and machine learning
  • A solid understanding of Web 2.0 technologies (Ajax, JavaScript, XML / JSON, Big Query, GA API) would be a plus
  • Communication
  • Leadership
  • Customer orientation / business orientation
  • Change management
  • Project Management
  • Flexibility
  • Our Human Health Division maintains a patient first, profits later ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.

    Who we are

    Merck & Co., Inc., Kenilworth, New Jersey, USA is known as Merck in the United States, Canada & Puerto Rico. We are known as MSD in Europe, Middle East, Africa, Latin America & Asia Pacific.

    We are a global biopharmaceutical leader with a diverse portfolio of prescription medicines, oncology, vaccines and animal health products.

    We are driven by our purpose to develop and deliver innovative products that save and improve lives. With 69,000 employees operating in more than 140 countries, we offer state of the art laboratories, plants and offices that are designed to Inspire our employees as we learn, develop and grow in our careers.

    We are proud of our 125 years of service to humanity and continue to be one of the world’s biggest investors in Research & Development.

    What we look for

    In a world of rapid innovation, we seek brave Inventors who want to make an Impact in all aspects of our business, enabling breakthroughs that will affect generations to come.

    We encourage you to bring your disruptive thinking, collaborative spirit and diverse perspective to our organization. Together we will continue Inventing For Life, Impacting Lives while Inspiring Your Career Growth.

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