Digital Executive
PUIG
Panama, 8, PA
hace 4 días

you will have to contribute to the development, implementation, and optimization of our digital marketing efforts.

Provide digital expertise in the design and implementation of the e-com vision for the business unit, to drive business growth and develop the presence of Puig brands in all digital platforms, in alignment with brand guidelines.

You will also be working closely with the global and local teams to adapt the global strategy to meet the needs and business objectives within Latam distributors.

MAIN FUNCTIONS AND RESPONSABILITIES :

  • Drives the development and improvement of our brands visibility in the different e-tailers, according to priorities and segmentation.
  • Create the most effective campaigns and redirections towards e-retailers websites.
  • Interfaces with the Marketing, Commercial and Media areas to align strategic and tactical plans that promote the sale and promotion of brands.
  • Responsible for configuring the content and calendar for all platforms.
  • E-retailers’ site content optimization and product review management.
  • Preparation of analysis reports and management of the main traffic KPIs (visits, bounce, conversion, etc.).
  • In collaboration with all areas and distributors, enhance Omnichannel strategy for all brands (offline / online).
  • Aligns the visibility calendar and the media plan with sales, marketing and omnichannel to then communicate it to the distributors.
  • QUALIFICATIONS

    The candidate has an ideal experience of 3-5 years’ experience in functions or related activities, where the main objective has been to increase sales in e-tailers, brand and / or consumer awareness / experience in digital environment.

    Previous experience in Luxury or Beauty is preferred.

    Bachelor’s Degree in Marketing, Business Administration, Luxury Management or related fields.

    SKILLS & COMPETENCIES

    Languages :

  • Excellent command of Spanish and English, both verbally and in written.
  • Competencies :

  • Experience of the full channel digital mix. Strong digital / social media culture is essential.
  • Self-starter able to work autonomously, driving momentum on multiple projects and proactively planning ahead.
  • Highly organized with keen prioritization skills.
  • Collaborative team player
  • At ease dealing with complexity and ambiguity.
  • Multicultural sensitivity / awareness to maintain positive relations with people from diverse cultural backgrounds.
  • Creative, resourceful and goal oriented.
  • Excellent communication and interpersonal relations skills.
  • Sensitivity to luxury and good attention to detail.
  • Analytical skills to assess situations, identify opportunities and propose solutions.
  • Puig 2021. This information is privileged, confidential and contains private information. Any reading, retention, distribution or copying of this communication by any person other than its intended recipient is prohibited.

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