Marketing Manager
SOFITEL LEGEND
Panamá, Panamá, Panama
hace 3 días

What you will be doing :

  • Develop and execute the hotel marketing plan for the hotel activities and promotions in conjunction with different hotel departments (i.
  • e. sales, food and beverage, spa etc.)

  • Prepare and manage the hotel marketing budget in order to generate the best ROI for the hotel
  • Manage and keep all social media channels relevant and engaging to the audience.
  • Responsible of ensuring the Hotel and brand standards are adhered to in all written forms of communication including guestroom collateral, outlet collateral, public area brochure racks, hotel signage, etc.
  • Responsible for all guest facing signage (guestroom TV’s, pre-arrival communications, digital displays, etc.) including design, coordination and printing
  • Create specific strategies for each distribution channel.
  • Maintain websites content up-to date in all languages.
  • Run and optimize metasearch campaigns.
  • Measure and report the performance of all digital marketing campaigns, and assess against goals
  • Strategically prepare and execute media buys for digital and print, working with key partners and suppliers (printer companies, photographers, PR agency, etc).
  • Plan and oversees all hotel and corporate email marketing.
  • Produce copy aligned with the voice and tone of the brand for digital ads, websites, OTAS, print advertising and internal advertising material.
  • Assist to hotel events and seasonal activities to maximize social media and content generation opportunities.
  • Coordinate and supervise all activities related to advertising in the filming of films, photo shoots, interviews with local and foreign media, carried out in the hotel.
  • Experience & Abilities :

  • Experience in Hotel Marketing segment preferable.
  • Bachelor’s Degree on Marketing or Hotel Management.
  • Excellent verbal and written communication skills essential.
  • Experience creating and analyzing SEO, SEM and PPC campaigns.
  • Experience managing social media networks.
  • Understanding of email campaign and database management.
  • Graphic Design experience using Adobe Creative Suite.
  • Photography experience an asset.
  • Must be results oriented with ability to be flexible.
  • Organized and able to work well under pressure.
  • A team player with proven leadership ability and positive attitude.
  • Reportar esta oferta
    checkmark

    Thank you for reporting this job!

    Your feedback will help us improve the quality of our services.

    Inscribirse
    Mi Correo Electrónico
    Al hacer clic en la opción "Continuar", doy mi consentimiento para que neuvoo procese mis datos de conformidad con lo establecido en su Política de privacidad . Puedo darme de baja o retirar mi autorización en cualquier momento.
    Continuar
    Formulario de postulación