Marketing Manager
Panamá, Panamá, Panama
hace 3 días

What you will be doing :

  • Develop and execute the hotel marketing plan for the hotel activities and promotions in conjunction with different hotel departments (i.
  • e. sales, food and beverage, spa etc.)

  • Prepare and manage the hotel marketing budget in order to generate the best ROI for the hotel
  • Manage and keep all social media channels relevant and engaging to the audience.
  • Responsible of ensuring the Hotel and brand standards are adhered to in all written forms of communication including guestroom collateral, outlet collateral, public area brochure racks, hotel signage, etc.
  • Responsible for all guest facing signage (guestroom TV’s, pre-arrival communications, digital displays, etc.) including design, coordination and printing
  • Create specific strategies for each distribution channel.
  • Maintain websites content up-to date in all languages.
  • Run and optimize metasearch campaigns.
  • Measure and report the performance of all digital marketing campaigns, and assess against goals
  • Strategically prepare and execute media buys for digital and print, working with key partners and suppliers (printer companies, photographers, PR agency, etc).
  • Plan and oversees all hotel and corporate email marketing.
  • Produce copy aligned with the voice and tone of the brand for digital ads, websites, OTAS, print advertising and internal advertising material.
  • Assist to hotel events and seasonal activities to maximize social media and content generation opportunities.
  • Coordinate and supervise all activities related to advertising in the filming of films, photo shoots, interviews with local and foreign media, carried out in the hotel.
  • Experience & Abilities :

  • Experience in Hotel Marketing segment preferable.
  • Bachelor’s Degree on Marketing or Hotel Management.
  • Excellent verbal and written communication skills essential.
  • Experience creating and analyzing SEO, SEM and PPC campaigns.
  • Experience managing social media networks.
  • Understanding of email campaign and database management.
  • Graphic Design experience using Adobe Creative Suite.
  • Photography experience an asset.
  • Must be results oriented with ability to be flexible.
  • Organized and able to work well under pressure.
  • A team player with proven leadership ability and positive attitude.
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