Social media platforms and their use continue to evolve and new forms of engagement with the users are constantly emerging.
While the use of digital communication can place increasing pressure on the resources of organizations, it holds clear benefits by meeting and interacting with target audiences and communities in spheres that they are already using and are comfortable with.
Alongside traditional communication and engagement approaches, digital engagement should be considered a core element to an organization’s DRR and preparedness strategy in order to maintain and build relationships across the target audience, enhance trust and motivate changes, particularly if social media is a trusted channel of communication in the country and / or region and / or target group / community.
The purpose of the desk study is to gather relevant resources and information on social media, digital communication and Behavior Change Communication that already exists and is being integrated into disaster preparedness and DRR programs in LAC.
The collected information will inform the development of a social media guidance document for enhancing effectiveness of preparedness and DRR approaches in the region.
The overarching goal for this work is to develop a baseline understanding of what guidance, resources and documentation already exists on the use of social media for Behavior Change Communication that is relevant to disaster preparedness and DRR programming in Latin America and to collate this information in a mapping report.
The report will then inform the development of detailed, context appropriate guidance for the use of social media tools to strengthen Behavior Change Communication in the context of risk reduction work in Latin America and the Caribbean.
The mapping will cover both existing guidance and research documents useful for aa risk reduction context, as well as information that speaks to the usage of different social media platforms in Latin America.
This will identify the most popular social media channels that organizations should be able to navigate to increase communication and engagement with target audiences.
SCOPE OF WORK
To achieve the objective, the work involves the following components :
Of interest are resources and documents that address
o How social media tools are used to support Behavior Change Communication
o Organizational guidance on the integration of social media into existing behaviour change and community engagement strategies
o Examples of use of social media in support of preparedness and risk reduction programming in Latin America and the Caribbean
o Examples that can show lessons learned for specific contexts.
o What are the most used, the most trusted and accessible social media channels.
DELIVERABLES AND TIMELINE
results should be integrated into the final mapping report.
Applicants will need to send their proposals no later than the closing date. In order for us to assure a proper comparative evaluation of your application for this vacancy and to enable us to consider your proposal against other similar current and future vacancies, we ask that you submit your application taking into account the following :
Important Note :
The incumbent is responsible to abide by Federation policies, procedures, plans.
Only those candidates shortlisted for interviews will be notified.
Send your proposal to hr.americas ifrc.org
The Federation is an equal opportunity employer.