Brand Development Manager - Personal Care
Colgate-Palmolive
Panama, , PA
hace 15 horas

Position Purpose :

The Brand Development Manager is responsible for the implementation and execution of marketing plans and programs of the assigned brands to achieve their business objectives.

Let’s talk about main responsibilities :

  • Implements Go to Market plans and 5Ps strategies to achieve goals.
  • Responsible for the Local sub-category of Profit & Loss Statement.
  • Leads Commercial Meeting and supports in the preparation of Budget Review, Mid-Year Review and business reviews for Corporate & Division.
  • Implements Pricing strategies and monitors market implementation to take corrective actions. Recommends Price Increases.
  • Develops / Delivers presentation of launches, promotions / initiatives and business status to the Commercial team. Monitors launch activities execution and performance.
  • Ensures the execution of local margin improvement and business simplification initiatives, including SKU monitoring and depletions.
  • Analyze Key Performance Indicators to identify local issues and business opportunities. Brings action plan proposals for discussion, alignment and approval in Commercial Business Planning (CBP) or Commercial meetings.
  • University Degree. Bachelor in Marketing, Business Administration, Engineering or related fields
  • At least 4 years of experience in consumer marketing, trade marketing, shopper marketing or related in consumer goods companies
  • At least 2 years of experience as Brand Manager
  • English Advanced Level
  • Additional knowledge / experience :

  • Master Degree
  • At least 1 year of commercial experience
  • Google Tools proficiency
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