Position Purpose :
The Brand Development Manager is responsible for the implementation and execution of marketing plans and programs of the assigned brands to achieve their business objectives.
Let’s talk about main responsibilities :
Implements Go to Market plans and 5Ps strategies to achieve goals.
Responsible for the Local sub-category of Profit & Loss Statement.
Leads Commercial Meeting and supports in the preparation of Budget Review, Mid-Year Review and business reviews for Corporate & Division.
Implements Pricing strategies and monitors market implementation to take corrective actions. Recommends Price Increases.
Develops / Delivers presentation of launches, promotions / initiatives and business status to the Commercial team. Monitors launch activities execution and performance.
Ensures the execution of local margin improvement and business simplification initiatives, including SKU monitoring and depletions.
Analyze Key Performance Indicators to identify local issues and business opportunities. Brings action plan proposals for discussion, alignment and approval in Commercial Business Planning (CBP) or Commercial meetings.
University Degree. Bachelor in Marketing, Business Administration, Engineering or related fields
At least 4 years of experience in consumer marketing, trade marketing, shopper marketing or related in consumer goods companies
At least 2 years of experience as Brand Manager
English Advanced Level
Additional knowledge / experience :
At least 1 year of commercial experience
Google Tools proficiency