Overview of Job Function :
The Digital Outreach Specialist role is responsible for implementing and monitoring outreach strategies developed by the MMG proposal team and regularly reporting on the activity and outcome of agreed upon strategies to the client.
Outreach strategies may comprise of media buying, social media development, advocacy relations, email campaigns, and search and display.
This role is also responsible for managing vendor contracts, relationships, the program budget and communicating with sponsors and project teams on the impact of outreach strategies making additional recommendations based on the study's performance as needed.
Stay up to date with cutting-edge online and digital technologies, consistently advising senior management of potential successful vendors to review.
Manage all aspects of media campaigns for in-house programs (includes social media, search and display, email, online advocacy and community outreach, television, radio, print, all other online tactics).
Manage strategies and progression of enrollment towards goal and / or risk share agreement; proactively providing recommendations as needed for improved campaign performance.
Create digital outreach materials such as Google Ads, keywords, Facebook Ads, Instagram Ads, banner ads, etc.
Provide detail and explanation to clients and internal team members around all tactics and performance of each throughout the span of the program.
Provide regular updates and reporting on budget and performance projections against actual spend and cost per referral / consent / randomization
Drive conversion optimization of all digital executions, including implementing appropriate tools, optimizing content on a regular basis and improving the campaigns.
Create and deliver web metrics reports for each program to internal team and clients
Oversee all vendor relations including vendor introductions, purchase orders, invoices, etc.
Provide daily management to online outreach campaigns (including Google Ads, Facebook Ad Manager, etc.), assessing daily spend cap and recommendations of raising or lowering spends.
Liaise with internal teams (project managers, tech team, editorial team, creative team, translation teams) to set up online outreach activities
Education and Experience
Bachelor's degree in health communications or marketing
3-5 years’ health experience in an ad agency, communications / marketing / PR patient recruitment roles
Well organized and able to manage multiple tasks and deadlines
Budget management skills
Excellent written and verbal communication skills
Experience using Microsoft Word, Excel, and PowerPoint
Self-starter, with creative and analytical qualities
Critical Success Factors :
Strong interest in researching the latest digital and social media trends
Accustomed to a high-paced environment
Medical terminology / clinical trial industry knowledge a plus
Takes the lead in implementing recommended changes
Work Environment : Professional office, cubicle environment.
The standard office equipment for this position is a desk- or laptop computer; printer; copier; facsimile machine; file cabinet;
and mobile and landline telephone.
Physical Demands : Sedentary work-sitting approximately 6 hours with intermittent standing and walking. Infrequent light lifting - less than 20 pounds.
Close visual acuity required to perform activities such as viewing computer monitor, extensive reading, and transferring written data from hard copy documents into a database system.
Classification : Exempt
Reports to : Director, Outreach & Recruitment Services
Position Type / Expected Hours of Work : This is a full-time position with standard minimum work hours of 40 per week. MMG's office hours are 8 : 30 a.
m. to 5 : 00 p.m. Monday through Friday. Employee may work flexible hours with manager's approval.
Travel : None
Other Duties : It is not the intent of this job description to be a comprehensive listing of all activities, duties and responsibilities required of the employee in this position.
Requests to perform other duties, responsibilities, and activities may arise at any time with or without notice.
Omnicom Health Group is committed to hiring and developing exceptional talent. We agree that talent is equally distributed, and we’re focused on developing diverse teams that can bring the best solutions to everything we do.
We strongly believe that celebrating what makes us different makes us better together. Join us we look forward to getting to know you.