Marketing Insight & Analytics
Ciudad de Panama, Panamá, Panama
hace 3 días

Philips is a global leader in health technology, committed to improving billions of lives worldwide and striving to make the world healthier and more sustainable through innovation.

Driven by the vision of a better tomorrow.

But it’s not just what we do, it’s who we are. We are 80,000, wonderfully unique individuals, with two things in common : and a relentless determination to deliver on our customers’ needs.

It’s what inspires us to create meaningful solutions the kind that make a real difference when it matters most.

The world and our customers’ needs are changing faster than ever before and while we are proud of what we do already, we know we can do more.

That’s why we need you, to help us tackle increasingly complex challenges posed by ever evolving health and well-being needs.

In this role, you have the opportunity to

Accountable for providing strategic Marketing Insights & Analytics and customer / consumer driven recommendations, unlocking the power of user, consumer and digital data to bring the voice of the customer to business and marketing decisions.

Proactively shapes the Insights & Analytics transformation in the market levering the Centers of Expertise on Marketing & E-Commerce level by objectively seeking when and how to impact how we deliver growth and significantly increase the impact of our value propositions to our customers / consumers.

You are responsible for

Translating strategic business objectives into a strong Insights & Analytics program leveraging the Center of Excellence CoE’s and accountable for the execution of the I&A program.

Uses diagnostics, synthesis skills and business acumen to identify, articulate and deliver insights and recommendations to drive consumer acquisition, engagement, LTV and business growth at the senior management level.

Partner with, consult with and influence the business area on I&A needs to enable delivery of business targets.

Consult with the Center of Excellence (CoE) to meet the particular needs of the business area and act as an effective steward of the Insights & Analytics Operating Model.

Lead culture and change management of I&A and support the transformation across the company

Leverages and contributes to the CoE for Market insights delivery from Customer Analytics / account segmentation, Win-Loss analysis, Customer Experience (NPS), Customer segmentation, Audience based profiles and personas user behavior and profiling data sources (including CRM, connected product use, third party sources including e-tailers) for proposition and experience journey development.

Provide holistic market and competitor insights.

Leverages CoE in innovation & communication to facilitate the prioritization of customer and audience / persona need spaces and source of business opportunities and related key customer target audiences and segments across HS.

Creates high-quality Customer / user / shopper / consumer insights anticipating market needs.

To succeed in this role, you should have the following skills and experience

Bachelor or Master's Degree

Previous experience as a Marketing Analytics Specialist required

Relevant working experience, including experience in successfully managing various projects

Fluent English. Portuguese is a plus

Ability to effectively manage diverse stakeholders and resources in a multi-location, multi-national model

In return

The ability to collaborate with, learn and grow from colleagues in a highly complex, global organization where you can use your strengths to help drive strategic business initiatives for Philips.

Additionally, we provide you a dynamic working environment in an innovative business and a supportive atmosphere where you can sharpen your talents with new challenges and career opportunities

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