Purpose & Overall Relevance for the Organization :
Create an optimal Market Omni-channel range framework and work closely with the BU ranging teams to populate and deploy key Brand concepts within it.
Key Responsibilities :
Working closely with LAM BUs, define number of articles allocated (total, per price brackets, per concepts, per channel, per category, per gender, per channels / KA) and product allocation (top, enhanced, core) guidelines for LAM including SMU, Promo.
Deploy Global CTC concepts across predefined LAM distribution roadmap : plan concept merchandising and allocation, cross-
channel and cross-category, by account / city / destination doors
Provide range architecture inputs into Global CTC
Monitor concept deployment execution including customer allocation and product segmentation strategy
Create a seasonal / phasing framework aligned to consumer consumption peaks and category launch requirements
Closely co-operate with Global Brand teams (most importantly CTC, CTC Merchandising) to secure a best practice level of implementation of global brand and product strategy.
Brief all LAM creation needs into the Global Brand Concepts-to-Consumer team to fulfil the Marketing and Activation Plans, including SMU’s and Brand Tools (all forms).
Ensure horizontal concepts implementation across BUs.
Understand the LAM consumer retail environment including distribution points, share of buy, competitor ranges and pricing strategies
Key Relationships :
Knowledge Skills and Abilities :
Specialist in business or technical skills with expert knowledge in some areas of work or systems (business champ)
Broad & deep knowledge in own functional area, combining theoretical and practical knowledge
Requisite Education and Experience / Minimum Qualifications :
8 Years experience
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