Senior Manager Range Architecture Category Market
adidas
Panama City, PA
hace 1 día

Purpose & Overall Relevance for the Organization :

Create an optimal Market Omni-channel range framework and work closely with the BU ranging teams to populate and deploy key Brand concepts within it.

Key Responsibilities :

  • Working closely with LAM BUs, define number of articles allocated (total, per price brackets, per concepts, per channel, per category, per gender, per channels / KA) and product allocation (top, enhanced, core) guidelines for LAM including SMU, Promo.
  • Deploy Global CTC concepts across predefined LAM distribution roadmap : plan concept merchandising and allocation, cross-
  • channel and cross-category, by account / city / destination doors

  • Provide range architecture inputs into Global CTC
  • Monitor concept deployment execution including customer allocation and product segmentation strategy
  • Create a seasonal / phasing framework aligned to consumer consumption peaks and category launch requirements
  • Closely co-operate with Global Brand teams (most importantly CTC, CTC Merchandising) to secure a best practice level of implementation of global brand and product strategy.
  • Brief all LAM creation needs into the Global Brand Concepts-to-Consumer team to fulfil the Marketing and Activation Plans, including SMU’s and Brand Tools (all forms).
  • Ensure horizontal concepts implementation across BUs.
  • Understand the LAM consumer retail environment including distribution points, share of buy, competitor ranges and pricing strategies
  • Key Relationships :

    Knowledge Skills and Abilities :

  • Specialist in business or technical skills with expert knowledge in some areas of work or systems (business champ)
  • Broad & deep knowledge in own functional area, combining theoretical and practical knowledge
  • Requisite Education and Experience / Minimum Qualifications :

  • 8 Years experience
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